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Posts In Category "Web Design"

Tips Web Design

Building a New Site? Consider this….

     -     Apr 10th, 2019   -     Web Design   -     0 Comments

As the marketing director, you’ve just been given approval to move forward with the task of redesigning your current website – score marketing department! This is an incredible and exciting opportunity to be part of creating solutions that can generate new business and revenue. A blank canvas has been given to you to develop with a design team. Before diving head first into this creative journey, take time to consider the complexities that are involved with the process including the importance of planning. Everyone has heard the expression “if you fail to plan, you plan to fail”. This couldn’t be truer when it comes to a designing and developing a new website.

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Power of Imagery

Power of Website Imagery

     -     Feb 22nd, 2019   -     Web Design   -     0 Comments

In the beautiful world we live in, it’s no wonder humans are visual creatures. Moment by moment we are saturated with visuals – some better than others – and the online world is not much different. Think of all the websites one visits daily and what they are comprised of – images and content. Which stand out the most and are remembered? Most likely the answer is websites that utilize amazing imagery. In a very subliminal way, images have the power to persuade us to engage with a brand and ultimately make a purchase a service.  Most certainly one’s curiosity has been piqued. Therefore, why is imagery so potent?

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How Do I Get the Best Staff Headshots?

     -     Nov 6th, 2018   -     Web Design, Websites   -     0 Comments

When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.

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Virtual Private Services (VPS) Hosting

     -     Mar 20th, 2018   -     Search Engine Optimization, Web Design   -     0 Comments

In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?

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Preparing for Your Redesign

     -     Feb 23rd, 2018   -     Web Design   -     0 Comments

Redesigning your website is often a marketer’s dream project. The opportunity to create a website based on your vision is an exciting time. There is also the feeling of apprehension and being overwhelmed when one considers the depth of the project. While there are a lot of steps involved in a site redesign, it is important to understand some pre-planning you can do before starting the project

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Beyond Design – Building a Prospect Focused Website

     -     Feb 6th, 2018   -     Web Design   -     0 Comments

When the opportunity comes to redesign your firm’s website, it is often a time of excitement and stress. The opportunity to modernize the firm’s site, make it more attractive, and embody the firm’s brand and key messaging is exciting. Heck – it’s why you are a marketer. These things are what excites you and taps into your creative passion. However, it is important to remember that the website is also a sales tool for the firm. While it is important to have a well-designed and branded site, it is equally as important to think about how the homepage can be used to showcase the firm’s expertise and drive visitor focus. Quite often I work with marketers and accountants that are in love with the look of their new site, but they gave very little thought to how design choices and functionality facilitate engagement. Consideration about how the new website will function, how it can be adjusted to take advantage of buying cycles, and notable events, should not be an afterthought.

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It’s (Going to Be) a Wonderful Website: Must-Have RFP Questions

     -     Dec 11th, 2017   -     Web Design   -     0 Comments

The positive impact of a brand new website – when it’s done correctly – can’t be understated. But when it comes time to choose a vendor, what exactly do you need to know to make the best decision? For some marketing professionals, it takes considerable time and particular facts to convince partners and stakeholders that a new website is warranted. When you get the green light, it’s important to ask for all the information you need to make the best informed decision for your firm.

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What Should a Website Cost?

     -     Dec 6th, 2017   -     Web Design   -     0 Comments

I recently received a call regarding a website proposal I had submitted. The prospect wanted to know why our bid was a bit higher than some of the others received when they all appeared to be the same.

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Why Your Firm’s Next Website Should be a Custom Built Site

     -     Nov 20th, 2017   -     Web Design   -     0 Comments

There comes a time in a marketer’s career when they have the opportunity to redesign their firm’s website. This can be an exciting yet stressful time because other responsibilities and activities are placed on the back burner in order to dedicate the proper amount of time and attention required for a project of this nature.

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WordPress Hosting Survey

     -     Nov 9th, 2017   -     Web Design   -     0 Comments

Often times clients and others ask us about what hosting service we recommend. This is an important question and one often asked during a website redesign or after a seismic event has happened with a client’s hosting company. While there are several good vendors in the marketplace we generally don’t make any recommendations because the level and quality service seem to vary…

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News Articles
Landing Pages for PPC

Jun 14th, 2019   -   0 Comments


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