Posts In Category "Web Design"

How Do I Get the Best Staff Headshots?

     -     Nov 6th, 2018   -     Web Design, Websites   -     0 Comments

When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.

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Beyond Design – Building a Prospect Focused Website

     -     Feb 6th, 2018   -     Web Design   -     0 Comments

When the opportunity comes to redesign your firm’s website, it is often a time of excitement and stress. The opportunity to modernize the firm’s site, make it more attractive, and embody the firm’s brand and key messaging is exciting. Heck – it’s why you are a marketer. These things are what excites you and taps into your creative passion. However, it is important to remember that the website is also a sales tool for the firm. While it is important to have a well-designed and branded site, it is equally as important to think about how the homepage can be used to showcase the firm’s expertise and drive visitor focus. Quite often I work with marketers and accountants that are in love with the look of their new site, but they gave very little thought to how design choices and functionality facilitate engagement. Consideration about how the new website will function, how it can be adjusted to take advantage of buying cycles, and notable events, should not be an afterthought.

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It’s (Going to Be) a Wonderful Website: Must-Have RFP Questions

     -     Dec 11th, 2017   -     Web Design   -     0 Comments

The positive impact of a brand new website – when it’s done correctly – can’t be understated. But when it comes time to choose a vendor, what exactly do you need to know to make the best decision? For some marketing professionals, it takes considerable time and particular facts to convince partners and stakeholders that a new website is warranted. When you get the green light, it’s important to ask for all the information you need to make the best informed decision for your firm.

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What Should a Website Cost?

     -     Dec 6th, 2017   -     Web Design   -     0 Comments

I recently received a call regarding a website proposal I had submitted. The prospect wanted to know why our bid was a bit higher than some of the others received when they all appeared to be the same.

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Why Your Firm’s Next Website Should be a Custom Built Site

     -     Nov 20th, 2017   -     Web Design   -     0 Comments

There comes a time in a marketer’s career when they have the opportunity to redesign their firm’s website. This can be an exciting yet stressful time because other responsibilities and activities are placed on the back burner in order to dedicate the proper amount of time and attention required for a project of this nature.

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WordPress Hosting Survey

     -     Nov 9th, 2017   -     Web Design   -     0 Comments

Often times clients and others ask us about what hosting service we recommend. This is an important question and one often asked during a website redesign or after a seismic event has happened with a client’s hosting company. While there are several good vendors in the marketplace we generally don’t make any recommendations because the level and quality service seem to vary…

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Stop Attracting Unqualified Prospects to Your Website

     -     Nov 6th, 2017   -     Content Development, Search Engine Optimization, Web Design   -     0 Comments

A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.

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Building a Template Website – Pros & Cons

     -     Oct 19th, 2017   -     Web Design   -     0 Comments

Most accounting marketers understand the importance of a robust website for maintaining the firm’s brand, engaging potential employment candidates and prospects interested in your services. Ensuring that prospects can find your firm through a Google search is key to identifying and attracting new clients. Let’s face it most people will “Google” a company before they […]

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Tips for Project Managing Your Website Redesign

     -     Oct 4th, 2017   -     Search Engine Optimization, Web Design   -     0 Comments

Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.

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Design Considerations When Redeveloping Your Website

     -     Sep 28th, 2017   -     Web Design   -     0 Comments

Choosing to undergo a website redesign is a huge task with many important items to consider. After all, your website is often the first “touch” that influences how prospects feel about your company and services. Simply stated, a website with poorly thought out design and functionality can get a user to leave the site as quickly as they arrived.

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