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Search Engine Optimization (SEO)

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Did you know that Google receives over 63,000 searches per second on any given day!

That’s a lot of searches and whether you are a restaurant owner, car dealership, realtor or law firm, the need to be found in Google is unmistakable.  The challenge most face is how to be present on the searches their customers and prospects conduct.

Search Engine Optimization (SEO) is the process of managing a company’s website, content and other technical factors to help customers find your business online.

The team at FlashPoint leverages a mix of SEO and content development strategies to attract customers to your site.

How Does SEO Work?

There are several factors that impact SEO, but the key ones include competitive analysis, keyword research, content development, and link building. The convergence of these act as the “SEO steroids” that businesses need to go right to the top!

Competitive Analysis – Understand how your website rates against top competitors and others in your industry and for high-value keywords. Our team will check out the competition and identify their strengths and weaknesses. Using this information, we will create an approach that puts you in the driver’s seat.

Keyword Research – Knowing where to focus efforts is an essential starting point in SEO. Conducting keyword research tells us what terms are of high value and which may have a lower impact. Using this data, jumpstart efforts and get laser-focused on terms of high value to your company.

Content Development – Keyword targeting is essential but without relevant content little progress can be made. Gain insight into where content development efforts should be focused and aligned with keyword targeting goals.

Link Building – Links from industry influencers and established, high value, websites are essential to climbing up the charts in Google. Let our team work with you to find new ways to attract essential backlinks to your site.

What’s Next?

So where does your company need help? Click here to contact us and get started today.

 


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