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The Flashpoint SEO Process


Getting Results

Below we have provided a brief outline of how FlashPoint Marketing’s accounting firm SEO process works. The application of this process to each client differs based on several important variables. However, this will provide you with a basic understanding of how we approach, execute, and measure SEO results.

  1. Setting Goals – The most important step is defining the goals and objectives for your SEO program. FlashPoint Marketing will meet with your project leaders to discuss your goals and objectives and then develop an SEO plan based on your specific requirements.
  2. Initial Analysis – The initial standing of your website’s SEO is the point from which your firm will compare results throughout the process. This stage allows us to find areas of opportunity for SEO management.
  3. Keyword Research – FlashPoint Marketing will research the terms actually being used by prospects to find your website and other websites like yours so that the traffic can be strategically drawn to your firm to increase leads.
  4. On-Page Implementation – We will implement appropriate title tags, header tags, and meta-data into your firm’s website HTML. This process allows search engines to understand and index website content appropriately.
  5. Off-Page Optimization – This part of the process is the promotion of the website outside of the HTML build. Our activities include inbound linking, blogging, directory submission and registration, and content sharing.
  6. Issued Based Optimization – This is the process of focusing on landing page optimization within issue specific areas such as tax credit, tax amnesty programs, etc.
  7. Reporting – FlashPoint Marketing provides you with monthly updates on your website’s performance. These reports showcase several analytical factors which help to manage and adjust the SEO strategy for improved results.
  8. Content Development – Content is king in SEO. Often clients are not getting the results they want because there is simply a lack of content to optimize. FlashPoint Marketing develops custom web copy and articles to put your firm in a position of power in the marketplace.

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