Posts In Category "Uncategorized"

Quality Content Search – What is E-A-T?

     -     Nov 13th, 2018   -     Uncategorized   -     0 Comments

To take advantage of the various ranking opportunities it’s essential to get inside the mind of Google to understand what they are looking for and how to position your company’s website and content. In prior blog posts, we have discussed several of the Google SERP features, how to rank for them and other opportunities to consider. Targeting these features as part of your overall approach is important as they will enhance your click through rate.

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C Suite Consumption Habits

Insights into the Content Consumption Habits of the C-Suite

     -     Oct 9th, 2018   -     Uncategorized   -     0 Comments

The power of digital marketing is clear through the strategies professional services firms have been using generate new business opportunities. With the help of various search engine marketing tactics businesses have been able to influence, educate and connect with prospects and clients on key issues and challenges. A common challenge that many marketers face is determining the best type of content to produce and the most effective delivery method to reach their target market. It’s a pressing mystery that needs to be considered given the various types of content and delivery methods that can be leveraged. Investing time and resources in a less effective process will inhibit the firm’s growth potential and frustrate efforts.

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Increase WordPress Web Speed

Increasing Your WordPress Website Speed

     -     Sep 12th, 2018   -     Uncategorized   -     0 Comments

The load time of a website is an important consideration that Google and other search engines make when determining site rank position. While it may sound ridiculous, most people will not wait more than a few seconds for a website to load. In fact, studies suggest that if it takes more than five seconds for a site to load, a user will simply hit the back button and move on with their search.

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Importance of Great Content

The Importance of Great Content

     -     Sep 6th, 2018   -     Uncategorized   -     0 Comments

As more and more companies enter the world of search engine marketing the web has become saturated with content, content and more content. Depending on the search term(s) one can observe there are multiple search results featuring articles and videos that provide essentially the same information. In some cases, it’s difficult to tell the difference between the parcels of content because they provide virtually identical information. In essence, there are only so many ways that certain concepts can be explained, regulations dissected, and information conveyed. Sure, there are different ways to present the information but it’s rare that subject matter changes much from industry to industry.

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What is a Google Friendly Site?

What is a Google-Friendly Site?

     -     Aug 6th, 2018   -     Uncategorized   -     0 Comments

When building a new website or launching a new web campaign many marketers are faced with the task of examining their website to make enhancements that will improve their ranking in Google. There is no shortage of information on the web about what one needs to do to make a site attractive to Google (and other search engines). The latest trend is on quality content and before that it was having a mobile (responsive) site and prior to that it was about keyword selection and ranking. The truth is that Google regularly changes/adds criteria to their ranking formula which makes it difficult for a marketer to be in complete compliance with these standards. However, this doesn’t mean you should not consider what Google is looking for from a website. Google has issued several guides, blog posts and videos that when reviewed together provide a general framework for how marketers can do well with the search engine.

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What is Structured Data?

     -     Jul 31st, 2018   -     Uncategorized   -     0 Comments

Keeping current with search engine marketing and search engine optimization trends can be a challenging task. After all, most marketers are responsible for more than just the company’s website. Other priorities need your attention and in the blink of an eye Google can make one change that can impact how your website is ranked and displayed which impacts traffic, conversions and new business. A relatively recent change that was announced by Google (as part of a joint effort with other search engines such as Bing and Yahoo) was structured data. This is a new type of data that website marketers can provide to search engines that allows certain parcels of content to be displayed with more information including photos and other details. It’s an important development that marketers in every industry need to be aware of, and where appropriate, work with their SEO and digital marketing provider to implement. To help clients, prospects and others understand the impact of structured data on their marketing efforts, FlashPoint Marketing has provided a brief summary of key details below.

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Developing Your Content Marketing Plan

     -     Jul 23rd, 2018   -     Uncategorized   -     0 Comments

Most accounting marketers understand the need for quality content in order to drive traffic, develop engagement and establish new leads through the firm’s website. For years it’s a message that has been drilled into the collective heads of all marketers by Google and other sources. The challenge that most face is how to generate the needed content to attract Google’s attention while creating interest and demand for the firm’s expertise and services.

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Dedicated Hosting – Is It Right for Your Firm?

     -     Apr 20th, 2018   -     Uncategorized   -     0 Comments

When building a new firm website or experiencing issues with an existing firm website, the question of web hosting usually arises. When building a new site it’s not uncommon for a firm to assess a new provider. On the other hand, if they are having performance issues it’s normal to wonder what role the web host may play in the equation. As discussed in prior blog posts, there are several web hosting packages to choose from and often the differences are unclear. It’s simple to visit a web hosting company’s site to see the range of prices and services offered.

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Accounting Firm SEO

Virtual Private Services (VPS) Hosting

     -     Mar 20th, 2018   -     Uncategorized   -     0 Comments

In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?

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Preparing for Web Design

Preparing for Your Redesign

     -     Feb 23rd, 2018   -     Uncategorized   -     0 Comments

Redesigning your firm or company’s website is often a marketer’s dream project. The opportunity to create a website based on your vision is an exciting time. There is also the feeling of apprehension and being overwhelmed when one considers the depth of the project. While there are a lot of steps involved in a site redesign, it is important to understand some pre-planning you can do before starting the project

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