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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for CPAs (Part II)

     -     Nov 27th, 2019   -     Google, Search Engine Optimization   -     0 Comments

In Part 1 of our Ultimate Guide to SEO for Accountants, we covered how SEO is used for accounting firms, how they benefit from strategic SEO, free tools to help accounting marketers tap into a fuller range of SEO applications and metrics, and factors affecting SEO performance. We talked about the technical considerations that can impact a campaign…

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High-Growth CPA Firms to Increase Digital Marketing Spending

     -     Nov 1st, 2019   -     Search Engine Optimization   -     0 Comments

The end of the year is a time when most accounting firm marketers are budgeting and planning for the following months. Conscientious marketers will be working with their teams and managing partners to assess what worked well in 2019, what was worth the expense (even if the result wasn’t as expected), and where to focus time, energy, and dollars in 2020

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Geofencing – Professional Service Firms

     -     Sep 29th, 2019   -     Digital Lead Generation   -     0 Comments

Professional services marketers should always be looking for new, innovative, and cost-effective ways to advertise their firms and differentiate their services. As more firms shift their marketing budgets to digital advertising, mobile marketing, and local SEO need to be part of this mix. In fact, when searching for ways to maximize tight budgets, location-based marketing should be a no-brainer: it gets a higher response rate and more customer and client engagement than traditional forms of marketing.

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WordPress Marketing Automation Plug-Ins

     -     Aug 16th, 2019   -     Websites   -     0 Comments

Throughout any given month, thousands of visitors are landing on your website. If one doesn’t know who they are, why they came to the site, or why they left, one would be missing a very important piece of the marketing puzzle. Even when you know who your site visitors are, following up with them is very time-consuming and the process lends itself to human error, and human preference: it’s easy to forget to call or email potential leads, and many people just don’t enjoy the repetitive nature of qualifying leads. That’s where marketing automation comes in.

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Top 3 WordPress Hosting Companies

     -     Aug 3rd, 2019   -     Web Design, Websites   -     0 Comments

Out of all the decisions that went into designing your WordPress site, the one that has the most direct impact on user experience, site performance, and site security tends to be an afterthought: the website host. Although we write about ways to speed up page loading times on your site by cleaning up plug-ins and improving functionality, the method you choose for hosting your site will have more of an effect on your site than any other factor.

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The Five Types of Google Ads

     -     Jul 11th, 2019   -     PPC   -     0 Comments

In 2019, there are few things more ubiquitous for advertisers and brands than Google advertising. Ever since this tech behemoth became the go-to source for searches, information, and business decisions, advertisers and organizations have been leveraging their impressive global reach in order to access the exact audiences they most want to target. After all, Google ads are cost-effective, highly customizable, and uniquely targeted to appear when users are searching for an exact target or service (or sometimes the product or service of a competitor.)

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Landing Pages for PPC

     -     Jun 14th, 2019   -     PPC, Search Engine Optimization   -     0 Comments

When it comes to pay-per-click advertising (PPC), most businesses and websites opt to send traffic to their homepages. This impulse is natural. If you are paying for a sponsored ad slot on Google, you want to get as much return on that investment as possible. What better way to maximize the ROI of a PPC campaign than to send visitors to the page on your website that has the broadest appeal and function? In most cases, that page is the homepage, hence the targeting of homepages as PPC landing pages.

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Landing Page Best Practices 2019

     -     Jun 4th, 2019   -     Local SEO, Search Engine Optimization   -     0 Comments

When it comes to creating an effective, high-converting and successful PPC campaign, lots of effort and energy always goes into the creation of ads. We draft them, refine them, target them, launch them, rewrite them, relaunch them and retarget them, all in the name of creating something that will lead to the highest possible conversion rate.But the ad itself is only half of the battle. In fact, some consider it the slightly less important of the two sides of the PPC coin. That’s because, without a powerful, well-constructed and high-converting landing page, all the advertising budget you spend on PPC advertising will amount to not much at all.

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Power of Imagery

Power of Website Imagery

     -     Feb 22nd, 2019   -     Web Design   -     0 Comments

In the beautiful world we live in, it’s no wonder humans are visual creatures. Moment by moment we are saturated with visuals – some better than others – and the online world is not much different. Think of all the websites one visits daily and what they are comprised of – images and content. Which stand out the most and are remembered? Most likely the answer is websites that utilize amazing imagery. In a very subliminal way, images have the power to persuade us to engage with a brand and ultimately make a purchase a service.  Most certainly one’s curiosity has been piqued. Therefore, why is imagery so potent?

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