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On Page SEO Essentials When Launching a Website

     -     May 4th, 2018   -     Search Engine Optimization   -     0 Comments

Creating a site that accurately reflects the firm brand, is pleasing to the firm and contains the proper narrative is only half the job. Marketers need to also focus on building a website that will generate new business opportunities and attract prospective job candidates.

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Why is SEO Important During Website Development?

     -     Apr 27th, 2018   -     Accounting Websites, Search Engine Optimization   -     0 Comments

When launching a website development project there are many issues to consider including site design, desired functionality, content, professional photography and imagery. Making sure all the puzzle pieces are on the table, in the right order and fit together is essential to the success of your project project. Unfortunately, many accounting marketers and accountants miss an important aspect of a website project that can create future issues – they don’t consider search engine optimization (SEO) elements.

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Dedicated Hosting – Is It Right for Your Firm?

     -     Apr 20th, 2018   -     Accounting Marketing   -     0 Comments

When building a new firm website or experiencing issues with an existing firm website, the question of web hosting usually arises. When building a new site it’s not uncommon for a firm to assess a new provider. On the other hand, if they are having performance issues it’s normal to wonder what role the web host may play in the equation. As discussed in prior blog posts, there are several web hosting packages to choose from and often the differences are unclear. It’s simple to visit a web hosting company’s site to see the range of prices and services offered.

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Google Expands Description Snippets

     -     Mar 26th, 2018   -     Search Engine Optimization   -     0 Comments

Right around the time that accounting marketers were scrambling to get all the details of the new tax reform documented and in order, another important change was happening. In late December 2017, Google announced that it was going to expand it is description snippet for the traditional 160 characters up to 320 characters. While it was announced as an upcoming change some time ago it appears that the change has finally been implemented.

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Accounting Firm SEO

Virtual Private Services (VPS) Hosting

     -     Mar 20th, 2018   -     Accounting Marketing   -     0 Comments

In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?

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Shared Hosting – Is it Right for You?

     -     Mar 16th, 2018   -     Search Engine Optimization   -     0 Comments

A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.

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Considering a Site Redesign? Do These Things First!

     -     Mar 5th, 2018   -     Accounting Websites   -     0 Comments

As many firm marketers know, going through a website redesign is nothing short of a very big job. Many elements are needed for the success of your new site including budget, leadership support, quality time to focus on tasks at hand, fresh content and the list goes on. A question that’s often asked to us when approached by our clients is “How long will it take?”.

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Preparing for Web Design

Preparing for Your Redesign

     -     Feb 23rd, 2018   -     Uncategorized   -     0 Comments

Redesigning your firm or company’s website is often a marketer’s dream project. The opportunity to create a website based on your vision is an exciting time. There is also the feeling of apprehension and being overwhelmed when one considers the depth of the project. While there are a lot of steps involved in a site redesign, it is important to understand some pre-planning you can do before starting the project

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What are 301 Redirects?

     -     Feb 21st, 2018   -     Search Engine Optimization   -     0 Comments

Learn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.

Leanrn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.

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What is Your SEO Maintenance Plan?

     -     Feb 9th, 2018   -     Search Engine Optimization   -     0 Comments

In the mid 1990’s, there was this commercial that ran on television in Chicago on a regular basis. It was an ad for a table top oven known as the Ronco Rotisserie Oven. It was an oven that could fit two turkeys and could cook them in a quick period. The slogan for this product was “set it and forget it”.

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