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Landing Pages for PPC

     -     Jun 14th, 2019   -     PPC, Search Engine Optimization   -     0 Comments

When it comes to pay-per-click advertising (PPC), most businesses and websites opt to send traffic to their homepages. This impulse is natural. If you are paying for a sponsored ad slot on Google, you want to get as much return on that investment as possible. What better way to maximize the ROI of a PPC campaign than to send visitors to the page on your website that has the broadest appeal and function? In most cases, that page is the homepage, hence the targeting of homepages as PPC landing pages.

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Landing Page Best Practices 2019

     -     Jun 4th, 2019   -     Local SEO, Search Engine Optimization   -     0 Comments

When it comes to creating an effective, high-converting and successful PPC campaign, lots of effort and energy always goes into the creation of ads. We draft them, refine them, target them, launch them, rewrite them, relaunch them and retarget them, all in the name of creating something that will lead to the highest possible conversion rate.But the ad itself is only half of the battle. In fact, some consider it the slightly less important of the two sides of the PPC coin. That’s because, without a powerful, well-constructed and high-converting landing page, all the advertising budget you spend on PPC advertising will amount to not much at all.

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Ideal Blog Length for SEO

     -     May 28th, 2019   -     Search Engine Optimization   -     0 Comments

Running a quality and consistent blog is a must for any company, brand, or individual looking to raise their profile and SEO rankings on major search engines like Google. But there are still many questions about how to write blogs that actually boost SEO. One of the most common questions: How long should a blog post be to rank effectively? While there are some general best practices for writing blog posts that provide real value, understanding exactly how to use blog post length effectively is a bit more complicated. Fortunately, we’ve created this thorough guide to explore ideal blog post length and how it can change based on the audience, keyword set, market, and other factors.

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PPC Essentials

2019 PPC Essentials

     -     May 11th, 2019   -     PPC   -     0 Comments

In the world of digital marketing, there are few concepts more common and discussed than PPC advertising. PPC, or pay-per-click, experienced its rise alongside the rise of Google, who pioneered the concept and turned it into one of the most lucrative businesses of all time. Advertising now accounts for over 97% of Google’s total revenue, almost all of it through its Ads program. But PPC isn’t just a tool for making Google richer—it’s also a powerful way to bring in new audiences, leads, and customers to your business through the power of Google search results.

WHY PPC?
While much of the content on our blog focuses on traditional or organic SEO, that doesn’t mean that PPC doesn’t have its place on the digital marketing landscape. In fact, there are many reasons that PPC is important including it’s easier to track return on investment, it’s quite easy to target the specific audience you want (for example, LinkedIn allows for targeting by title, company or even groups or associations individuals are connected with or belong to), and there is the control aspect. Businesses can spend as much or as little as they want to reach their campaign goals. Finally, PPC allows a company to have an immediate presence for certain keyword term searches, which may take time to accomplish using organic SEO

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How to Optimize Blog Posts

12 SEO Tools to Drive Results

     -     May 3rd, 2019   -     Search Engine Optimization   -     0 Comments

Finding the right tools for the job makes things go a lot faster and easier. Just try installing a new fence without a power miter saw and you will experience exactly what I mean. While knowing the right steps to take to complete a job are the starting point, it’s essential to have the right tools at your disposal to tackle the nuances which are sure to appear.

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Google Search Hacks

SEO Like the Pros with These Resources

     -     Apr 19th, 2019   -     Search Engine Optimization   -     0 Comments

As the world of search becomes increasingly complex, and more businesses leverage the power of the web to drive business, it’s more difficult than ever to effectively execute SEO. In fact, Google regularly updates their algorithm resulting in changes to how sites are indexed and the effectiveness of various tactics. In fact, approaches that worked a year ago may no longer be effective because of the updates implemented. While it can be a tough road to navigate, it doesn’t mean all hope is lost. In fact, if your company maintains a Google friendly website, follows the “rules” (aka Google Quality Guidelines) and has a little SEO knowledge, then there is a great chance for success.

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SEO – Frequently Asked Questions

     -     Apr 12th, 2019   -     Search Engine Optimization   -     0 Comments

Search engine optimization (SEO) is a broad topic that spans a wide variety of topics such as keyword research, content marketing, link building and more. Whether you are new to the world of SEO or a seasoned pro, odds are you have questions about how these elements tie together to help Google and other search engines rank  the content for various keyword terms. The more time, effort and energy invested into these areas will almost always lead to a positive outcome. The challenge is that search engines are changing how they review, interpret, evaluate and index content. In fact, in 2019 alone Google has had several minor updates and a suspected core update just last month. Given the constant state of change, it’s important to be looking for information that expands your knowledge and understanding of the field.

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Tips Web Design

Building a New Site? Consider this….

     -     Apr 10th, 2019   -     Web Design   -     0 Comments

As the marketing director, you’ve just been given approval to move forward with the task of redesigning your current website – score marketing department! This is an incredible and exciting opportunity to be part of creating solutions that can generate new business and revenue. A blank canvas has been given to you to develop with a design team. Before diving head first into this creative journey, take time to consider the complexities that are involved with the process including the importance of planning. Everyone has heard the expression “if you fail to plan, you plan to fail”. This couldn’t be truer when it comes to a designing and developing a new website.

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Link Building Essentials

     -     Apr 3rd, 2019   -     Search Engine Optimization   -     0 Comments

Link building is an essential component of any search engine optimization (SEO) program. In order to rank well in Google and other search engines, it’s important to have a high number of links from other websites. While back links don’t have the same importance as they once had (Google currently has over 200 ranking factors), it doesn’t mean that marketers should not focus on link building as part of their program. In fact, a study featured in Search Engine Journal clearly highlights the importance that quality back links play in helping websites achieve a top ranking on search engine result pages (SERPs). It’s obvious that quality content is a necessity in order to be a dominant force in SEO, but without a robust number of back links it is difficult to reach the top.

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Power of Imagery

Best SEO Conferences to Attend in 2019

     -     Mar 25th, 2019   -     Search Engine Optimization   -     0 Comments

It’s a good idea to branch out into specific skill sets to broaden knowledge about areas crucial for marketing innovation. We’re biased, but we highly recommend a deeper dive into SEO training. FlashPoint scoured the best 2019 SEO conferences happening in the U.S. and abroad this spring, summer and fall. With conferences on the West Coast, East Coast, Midwest, and UK, there’s something for everyone. Read on to discover what you may learn at each

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News Articles
Landing Pages for PPC

Jun 14th, 2019   -   0 Comments


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