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Optimize Google SERP Features

How to Optimize for Google’s Key SERP Features

     -     Oct 22nd, 2018   -     Search Engine Optimization   -     0 Comments

Over time Google has changed its search results and how they are presented to provide the searcher with additional value, access to information and enhanced ability to get to important information in the shortest amount of time possible. In fact, there is currently 16 search engine result page (SERP) features designed to make using Google friendlier and more convenient. These features often referred to as packs, ranging from featured snippets, image packs, and reviews, to news boxes and related questions. More than likely you have seen, used or experienced some or all these SERP features at some point in the past. As you can imagine, having your firm’s information appear in one of these features is not only good for visibility but also has a powerful impact on the click-through rate (i.e. people who come to your site because it’s there). Many marketers are wondering how they can optimize their website to take advantage of these features.

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Local SEO

What is Local SEO?

     -     Oct 16th, 2018   -     Local SEO   -     0 Comments

Many marketers are familiar with the term local SEO or at least the concept that what comes up in a search engine results in based (in part) on location. It makes sense especially if someone is using their computer or mobile to search for an auto repair shop or bakery that Google provide results that […]

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How Do I Track Return on my SEO Efforts?

     -     Oct 11th, 2018   -     Search Engine Optimization   -     0 Comments

Any seasoned marketer or business owner wants to make the right investment when it comes to marketing tactics to help accomplish their objectives. This is the case whether it’s traditional advertising, radio, print publication and even search engine optimization (SEO). Since many businesses are unfamiliar with the various ways to demonstrate progress in SEO, they typically have only one metric in mind when it comes to identifying the return, and that’s new business. While this is certainly a compelling metric and one that should be regularly monitored, there are several others that can provide additional insight into the return being received from SEO efforts. It’s important to measure progress in ways that extend beyond just the amount of new business generated by a website because different sites have different maturity levels in terms of content quality, engagement, influence and amplification. Therefore, the appropriate level of return for one site may be completely different for another.

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C Suite Consumption Habits

Insights into the Content Consumption Habits of the C-Suite

     -     Oct 9th, 2018   -     Uncategorized   -     0 Comments

The power of digital marketing is clear through the strategies professional services firms have been using generate new business opportunities. With the help of various search engine marketing tactics businesses have been able to influence, educate and connect with prospects and clients on key issues and challenges. A common challenge that many marketers face is determining the best type of content to produce and the most effective delivery method to reach their target market. It’s a pressing mystery that needs to be considered given the various types of content and delivery methods that can be leveraged. Investing time and resources in a less effective process will inhibit the firm’s growth potential and frustrate efforts.

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What Makes Content Valuable?

     -     Oct 2nd, 2018   -     Content Development   -     0 Comments

Marketers for any type of service or product-based business are tasked with the challenge of producing valuable content for their website, blog and social media channels. Finding essential topics to research, explore and discover can be a challenging task. The initial inclination of many is to focus only on topics that directly relate to the product or service(s) offered. Why? Simply because one of the main purposes of content marketing is to engage potential prospects to present your offering as the solution to their needs. While this is an important step, it often creates a misfire to building an audience, securing content amplification and driving search engine marketing (SEM). Valuable content does far more than outline the value of what your company does and also extends beyond that to provide information that is relevant, helpful and important to your target audience(s). To help clients, prospects and others understand the traits of valuable content, FlashPoint Marketing has provided a summary of the most common traits.

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How to Evaluate SEO Agencies

     -     Sep 24th, 2018   -     Search Engine Optimization   -     0 Comments

When it comes to website and search engine marketing efforts, the time comes when business owners and marketing managers realize they need the assistance of an outside. The catalyst for the search might be sagging metrics, lack of website conversions or feeling the website could and should be doing more for the company or firm. When the search for a SEO agency starts, the process can be overwhelming because there are dozens and dozens of companies that offer such services. The interesting part is that some agencies recommend and provide services that focus on organic SEO while others utilize paid optimization (pay-per-click PPC) as their main approach. While both methods have their value, it’s difficult for an inexperienced business owner or marketing manager to know where to start.

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3 Tips for Content Amplification

     -     Sep 20th, 2018   -     Search Engine Optimization   -     0 Comments

To run successful content marketing campaigns, businesses and brands in today’s market need to be on their toes and always stay one step ahead of the game. The phrase “content is King” has been pushed on businesses in their digital marketing campaigns to the point that many businesses are producing content on top of content, on top of more content, but not getting the results they were expecting. Great content is vitally important to every digital marketing plan, but perhaps the term “content is King” should be modified to say “content distribution is King”. To help you tailor your content distribution strategy to build a more successful content marketing campaign try using the below tips.

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Overcoming Common Web Development Pitfalls

     -     Sep 18th, 2018   -     Websites   -     0 Comments

Redesigning a company’s website is an exciting time for all involved. For management it represents the opportunity to refresh the company’s image online. For marketing it’s a chance to build a site that not only looks fresh and modern but is built with the latest search engine marketing (SEM) and search engine optimization (SEO) tools and best practices. The goal is to create a finished product that conveys the company’s unique value to both customers and prospects. Although exciting there are many steps between project approval and site launch that can encompass the full spectrum of emotions from joy and elation to disappointment and frustration.

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Increasing Your WordPress Website Speed

     -     Sep 12th, 2018   -     Uncategorized   -     0 Comments

The load time of a website is an important consideration that Google and other search engines make when determining site rank position. While it may sound ridiculous, most people will not wait more than a few seconds for a website to load. In fact, studies suggest that if it takes more than five seconds for a site to load, a user will simply hit the back button and move on with their search.

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The Importance of Great Content

     -     Sep 6th, 2018   -     Uncategorized   -     0 Comments

As more and more companies enter the world of search engine marketing the web has become saturated with content, content and more content. Depending on the search term(s) one can observe there are multiple search results featuring articles and videos that provide essentially the same information. In some cases, it’s difficult to tell the difference between the parcels of content because they provide virtually identical information. In essence, there are only so many ways that certain concepts can be explained, regulations dissected, and information conveyed. Sure, there are different ways to present the information but it’s rare that subject matter changes much from industry to industry.

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News Articles
What is Local SEO?

Oct 16th, 2018   -   0 Comments


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