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How Should Firms Redirect Marketing Dollars After COVID-19?

     -     Jun 6th, 2020   -     COVID-19   -     0 Comments

By now, every accounting firm and professional services firm across the U.S. has been working remotely for at least a few weeks. Marketing conferences have been canceled or postponed one by one, while a select few have moved to an online-only format. Outside of the marketing world, life as we know it has changed drastically. There are no more face-to-face meetings, networking events, trade shows, or awards ceremonies for the time being.

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Get SEO clients

How To Get SEO Clients – 28 SEO Experts Share Their Tips

     -     Apr 24th, 2020   -     Search Engine Optimization   -     0 Comments

We are going through a difficult time right now and the economy is hurting. Luckily, SEO is a job that can be done entirely remotely so we should all search for new opportunities to keep going with existing projects and get new SEO clients. Now more then ever before, people are spending their money shopping […]

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Protecting WordPress Sites Against Cyberattacks

     -     Mar 17th, 2020   -     Search Engine Optimization, Websites   -     0 Comments

Data breaches, hacking, malware, phishing and social engineering hacks, ransomware, and other types of cyberattacks are rampant. Attention to cybersecurity and the growing threats of online attacks is only going up.

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Get Featured Snippets

How To Get Featured Snippets – 30 SEO Experts Share Their Tips

     -     Feb 11th, 2020   -     Search Engine Optimization   -     0 Comments

Featured snippets, also called answer box or the zero position in Google’s search results, are useful for users but they are not that appreciated by the SEO community. Unfortunately, because we don’t have the option to remove Google’s featured snippets completely (as I am sure many people would want to) we have to learn what is the best way in which we can take advantage of this feature.

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Top Plug-Ins to Increase Load Time

     -     Feb 1st, 2020   -     Websites   -     0 Comments

Most marketers envision their ideal website as one that generates leads and connects thought leadership with prospects and industry influencers. A big part of that vision is tied up in website performance, however; and one of the markers of a high-performing website is how fast it loads. In fact, most mobile users will abandon a site entirely if it doesn’t load within three seconds; desktop users have an even higher expectation of 1.3 seconds.

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Los Angeles SEO Events

Los Angeles SEO Events – February 2020

     -     Jan 25th, 2020   -     Search Engine Optimization   -     0 Comments

While business owners are busy tackling the new year, savvy marketers are taking advantage of the time to focus on marketing and continuing education, making February a great time to brush up on SEO knowledge.  Continuing our monthly round-up of Los Angeles SEO events is a compilation of SEO courses happening next month.

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SEO Techniques

SEO Techniques – 34 SEO Experts Reveal Their Top Strategies For 2020

     -     Jan 6th, 2020   -     Search Engine Optimization   -     0 Comments

The SEO world is changing rapidly. There are so many different SEO techniques available that you simply don’t have the time and resources to apply them all. Also, what used to work 5-10 years ago can be totally useless today. To rank a site it’s vital to keep up with all the Google algorithms’ updates and take all the factors into consideration.

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What is the Google BERT?

     -     Dec 27th, 2019   -     Google, Search Engine Optimization   -     0 Comments

Just as accounting firms work better when departments don’t operate in silos, search queries also work better when the algorithms don’t isolate single words. The rise in longtail keywords and voice search have made people hyper-aware of challenges like relevancy and natural language searches and their impact on the quality of search results. Relevance is subjective, and search engines can’t interpret the idiosyncrasies of our natural language. Up until now, that is.

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SEO Knowledge Gap Prevalent Among Business Owners

     -     Dec 22nd, 2019   -     Search Engine Optimization   -     0 Comments

Search engine optimization (SEO) is a complex subject matter that seems to be changing all the time. While most accountants, CPAs, and marketers understand the importance of having a brand-appropriate site that can capture the attention of prospects, it’s the details of how various components fit together that create confusion. While not everyone cares to learn “how it works” it’s important that business owners (partners) understand the elements needed to ensure new opportunities are generated

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for Accountants – Off Page SEO

     -     Dec 20th, 2019   -     Search Engine Optimization   -     0 Comments

2020 will be a year of digital marketing. More companies in the industry and public accounting are planning to invest more in their websites, SEO, and digital advertising than ever before. Digital’s value proposition is strong, after all: cost-effective, easily trackable, and the ability to be highly targeted. SEO has the power to more fully optimize digital marketing campaigns and expand the reach of online efforts.

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