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WordPress Marketing Automation Plug-Ins

     -     Aug 16th, 2019   -     Websites   -     0 Comments

Throughout any given month, thousands of visitors are landing on your website. If one doesn’t know who they are, why they came to the site, or why they left, one would be missing a very important piece of the marketing puzzle. Even when you know who your site visitors are, following up with them is very time-consuming and the process lends itself to human error, and human preference: it’s easy to forget to call or email potential leads, and many people just don’t enjoy the repetitive nature of qualifying leads. That’s where marketing automation comes in.

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CPA Firm SEO

Outdated SEO Tactics – 2019

     -     Aug 9th, 2019   -     Search Engine Optimization   -     0 Comments

The world of SEO and Google is constantly changing which means business owners and marketers are challenged with finding ways to stay present in search engines. There are many “tried and true” approaches which have remained important and essential to ranking well, and then there are the other strategies that are no longer effective. In fact, we often come across well-meaning folks who are using outdated SEO tactics believing it will help them increase their ranking. Sadly, it’s often having the opposite effect and harming their ranking position.

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Top 3 WordPress Hosting Companies

     -     Aug 3rd, 2019   -     Web Design, Websites   -     0 Comments

Out of all the decisions that went into designing your WordPress site, the one that has the most direct impact on user experience, site performance, and site security tends to be an afterthought: the website host. Although we write about ways to speed up page loading times on your site by cleaning up plug-ins and improving functionality, the method you choose for hosting your site will have more of an effect on your site than any other factor.

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Launching a New Site?

     -     Jul 24th, 2019   -     Websites   -     0 Comments

The day you’ve been working toward for weeks (or maybe months) is almost here: Launch Day. The website redesign has been a labor of love but make no mistake on the labor part. Countless iterations of the new site map, approvals for visual design and layout, then the waiting period while the company’s new website is coded. The new website is in good company: WordPress powers at least 33 percent of all websites, depending on which market segment is examined. Even though you’re anxious to tell the developer to go ahead and launch the new site, check out this blog first. There are many little things that should be reviewed prior to launching the site. Make sure to cross off each of these items off first before the new website is published. It will ensure the post-launch work goes much smoother and reduces the headaches one may experience.

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Top SEO Plug-Ins for WordPress

     -     Jul 19th, 2019   -     Search Engine Optimization, Websites   -     0 Comments

Building a robust website which features brand-appropriate imagery and messaging is only the first step to building your digital marketing empire. There is a need to identify the proper keywords for your audience through keyword research and targeted content development. Once identified, it’s essential to be able to implement the necessary SEO metadata throughout the […]

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The Five Types of Google Ads

     -     Jul 11th, 2019   -     PPC   -     0 Comments

In 2019, there are few things more ubiquitous for advertisers and brands than Google advertising. Ever since this tech behemoth became the go-to source for searches, information, and business decisions, advertisers and organizations have been leveraging their impressive global reach in order to access the exact audiences they most want to target. After all, Google ads are cost-effective, highly customizable, and uniquely targeted to appear when users are searching for an exact target or service (or sometimes the product or service of a competitor.)

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Landing Pages for PPC

     -     Jun 14th, 2019   -     PPC, Search Engine Optimization   -     0 Comments

When it comes to pay-per-click advertising (PPC), most businesses and websites opt to send traffic to their homepages. This impulse is natural. If you are paying for a sponsored ad slot on Google, you want to get as much return on that investment as possible. What better way to maximize the ROI of a PPC campaign than to send visitors to the page on your website that has the broadest appeal and function? In most cases, that page is the homepage, hence the targeting of homepages as PPC landing pages.

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Landing Page Best Practices 2019

     -     Jun 4th, 2019   -     Local SEO, Search Engine Optimization   -     0 Comments

When it comes to creating an effective, high-converting and successful PPC campaign, lots of effort and energy always goes into the creation of ads. We draft them, refine them, target them, launch them, rewrite them, relaunch them and retarget them, all in the name of creating something that will lead to the highest possible conversion rate.But the ad itself is only half of the battle. In fact, some consider it the slightly less important of the two sides of the PPC coin. That’s because, without a powerful, well-constructed and high-converting landing page, all the advertising budget you spend on PPC advertising will amount to not much at all.

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Ideal Blog Length for SEO

     -     May 28th, 2019   -     Search Engine Optimization   -     0 Comments

Running a quality and consistent blog is a must for any company, brand, or individual looking to raise their profile and SEO rankings on major search engines like Google. But there are still many questions about how to write blogs that actually boost SEO. One of the most common questions: How long should a blog post be to rank effectively? While there are some general best practices for writing blog posts that provide real value, understanding exactly how to use blog post length effectively is a bit more complicated. Fortunately, we’ve created this thorough guide to explore ideal blog post length and how it can change based on the audience, keyword set, market, and other factors.

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PPC Essentials

2019 PPC Essentials

     -     May 11th, 2019   -     PPC   -     0 Comments

In the world of digital marketing, there are few concepts more common and discussed than PPC advertising. PPC, or pay-per-click, experienced its rise alongside the rise of Google, who pioneered the concept and turned it into one of the most lucrative businesses of all time. Advertising now accounts for over 97% of Google’s total revenue, almost all of it through its Ads program. But PPC isn’t just a tool for making Google richer—it’s also a powerful way to bring in new audiences, leads, and customers to your business through the power of Google search results.

WHY PPC?
While much of the content on our blog focuses on traditional or organic SEO, that doesn’t mean that PPC doesn’t have its place on the digital marketing landscape. In fact, there are many reasons that PPC is important including it’s easier to track return on investment, it’s quite easy to target the specific audience you want (for example, LinkedIn allows for targeting by title, company or even groups or associations individuals are connected with or belong to), and there is the control aspect. Businesses can spend as much or as little as they want to reach their campaign goals. Finally, PPC allows a company to have an immediate presence for certain keyword term searches, which may take time to accomplish using organic SEO

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