Posts In Category "Websites"

How Do I Get the Best Staff Headshots?

     -     Nov 6th, 2018   -     Web Design, Websites   -     0 Comments

When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.

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Common Web Development Pitfalls

Overcoming Common Web Development Pitfalls

     -     Sep 18th, 2018   -     Websites   -     0 Comments

Redesigning a company’s website is an exciting time for all involved. For management it represents the opportunity to refresh the company’s image online. For marketing it’s a chance to build a site that not only looks fresh and modern but is built with the latest search engine marketing (SEM) and search engine optimization (SEO) tools and best practices. The goal is to create a finished product that conveys the company’s unique value to both customers and prospects. Although exciting there are many steps between project approval and site launch that can encompass the full spectrum of emotions from joy and elation to disappointment and frustration.

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Why is SEO Important During Website Development?

     -     Apr 27th, 2018   -     Search Engine Optimization, Websites   -     0 Comments

When launching a website development project there are many issues to consider including site design, desired functionality, content, professional photography and imagery. Making sure all the puzzle pieces are on the table, in the right order and fit together is essential to the success of your project project. Unfortunately, many accounting marketers and accountants miss an important aspect of a website project that can create future issues – they don’t consider search engine optimization (SEO) elements.

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Considering a Site Redesign? Do These Things First!

     -     Mar 5th, 2018   -     Websites   -     0 Comments

As many firm marketers know, going through a website redesign is nothing short of a very big job. Many elements are needed for the success of your new site including budget, leadership support, quality time to focus on tasks at hand, fresh content and the list goes on. A question that’s often asked to us when approached by our clients is “How long will it take?”.

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7 Tips to Creating a Successful Firm Blog

     -     Jan 4th, 2016   -     Websites   -     0 Comments

As the new year has quickly begun, many CPA firms are in “strategy and planning” mode for the months ahead. While there are many areas to focus on to further develop your CPA firm in 2016, hopefully your firm’s blog is included in those plans. Many firm marketing managers feel that maintaining a successful blog […]

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Drive More Website Leads with Prospect Centered Content

     -     Dec 7th, 2015   -     Search Engine Optimization, Websites   -     0 Comments

Recently I was a speaker at the December meeting for the Chicago Chapter of the Association of Accounting Marketing. It was a great opportunity to connect with AAM members in another city and engage them in discussions about their websites and digital marketing efforts. A good portion of the presentation, focused on quality content — […]

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Why WordPress?

     -     Nov 16th, 2015   -     Web Design, Websites   -     0 Comments

When submitting proposals for websites, we are often asked why FlashPoint designs and implements websites using WordPress. In fact, this question comes up so often that I have finally decided to write a blog post about it. The truth is, in terms of open content management systems, WordPress offers the most flexible and easy to […]

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Redesigning Your Website’s Content

     -     May 20th, 2015   -     Search Engine Optimization, Websites   -     0 Comments

When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]

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User Experience (UX) – What and Why

     -     Mar 12th, 2015   -     Creative Design, Websites   -     0 Comments

The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]

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Important Considerations When Designing a New Website

     -     Feb 23rd, 2015   -     Creative Design, Websites   -     0 Comments

As the marketing director of your firm, you’ve just been given approval to move forward with the task of redesigning your firm’s current website – score marketing department! This is an incredible and exciting opportunity to be a part of and your chance to create new solutions that can generate new business. You’re getting a […]

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