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Power of Imagery

Power of Website Imagery

     -     Feb 22nd, 2019   -     Web Design   -     0 Comments

In the beautiful world we live in, it’s no wonder humans are visual creatures. Moment by moment we are saturated with visuals – some better than others – and the online world is not much different. Think of all the websites one visits daily and what they are comprised of – images and content. Which stand out the most and are remembered? Most likely the answer is websites that utilize amazing imagery. In a very subliminal way, images have the power to persuade us to engage with a brand and ultimately make a purchase a service.  Most certainly one’s curiosity has been piqued. Therefore, why is imagery so potent?

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Lessons in Color

     -     Jan 9th, 2019   -     Creative Design   -     0 Comments

On any given day, the eye sees thousands of colors in all the various landscapes and scenes we are bombarded with. Visuals that come to mind are red roses, cotton candy pink sunsets, turquoise blue seas, and misty purple mountains. Our world is saturated with unequaled artistry through nature and its elements which makes everything we see a visual delight. While Mother Nature has her way of creating colorful and meaningful art that tugs at the emotions – designers do also. In our professional world, this can be demonstrated by an interior designer preparing a color palette for a new living room, a graphic designer examining a new color scheme for a firm’s website or a product designer selecting the most memorable color for a new product launch

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What is Black Hat SEO?

     -     Dec 29th, 2018   -     Search Engine Optimization   -     0 Comments

This is a term that refers to the use of tactics designed to manipulate search engine rankings. In other words, all the tactics used are designed to “encourage” Google and others to enhance a site’s rankings. This type of SEO is used by websites that want to quickly shoot to the top of the rankings for a certain term and generally seek an immediate financial benefit. They are not focused on providing a pleasant user experience and often completely ignore established guidelines published by search engines

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How Do I Get the Best Staff Headshots?

     -     Nov 6th, 2018   -     Web Design, Websites   -     0 Comments

When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.

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Technical Tuesday July 2016 – The Psychology of Color

     -     Jul 19th, 2016   -     Creative Design   -     0 Comments

Be forewarned that the following post is longer than our usual FlashPoint blog. However, is well worth the read. The skill of using colors is no less than an art form. Throughout human history, master painters and other artists have earned global recognition for their ability to manipulate colors on canvases. In today’s modern era, […]

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Technical Tuesday – May 2016

     -     May 17th, 2016   -     Creative Design   -     0 Comments

Understanding the Difference Between RGB and CMYK Color Modes As a marketer, it’s not uncommon to have to create and design work for your firm. If you’re new to the process and new to software such as InDesign, it can be a confusing minefield to navigate. There are many mistakes that can be made that […]

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Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot

     -     Mar 6th, 2016   -     Creative Design, Web Design   -     0 Comments

Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]

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Technical Tuesday – February 2016

     -     Feb 16th, 2016   -     Creative Design   -     0 Comments

InDesign Tips & Tricks: All About Frames Happy Valentine’s Day a few days late! Time is whizzing by and it’s hard to believe that we’re rounding the corner toward March and signs of Spring like Daylight Savings Time and warmer temperatures! Speaking of warmer, last month in the first edition of Technical Tuesday we examined […]

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Technical Tuesday – January 2016

     -     Feb 10th, 2016   -     Creative Design   -     0 Comments

InDesign Tips & Tricks: Margins, Bleed & Master Pages I’ll begin this with passion first… Simply stated, I love Adobe InDesign. It is by far the most flexible and complete application on the market for the creation of various marketing collateral – both print and digital. While it’s taken me years to become a master […]

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7 Tips to Creating a Successful Firm Blog

     -     Jan 4th, 2016   -     Websites   -     0 Comments

As the new year has quickly begun, many CPA firms are in “strategy and planning” mode for the months ahead. While there are many areas to focus on to further develop your CPA firm in 2016, hopefully your firm’s blog is included in those plans. Many firm marketing managers feel that maintaining a successful blog […]

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