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Posts In Category "Creative Design"

Lessons in Color

     -     Jan 9th, 2019   -     Creative Design   -     0 Comments

On any given day, the eye sees thousands of colors in all the various landscapes and scenes we are bombarded with. Visuals that come to mind are red roses, cotton candy pink sunsets, turquoise blue seas, and misty purple mountains. Our world is saturated with unequaled artistry through nature and its elements which makes everything we see a visual delight. While Mother Nature has her way of creating colorful and meaningful art that tugs at the emotions – designers do also. In our professional world, this can be demonstrated by an interior designer preparing a color palette for a new living room, a graphic designer examining a new color scheme for a firm’s website or a product designer selecting the most memorable color for a new product launch

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Technical Tuesday July 2016 – The Psychology of Color

     -     Jul 19th, 2016   -     Creative Design   -     0 Comments

Be forewarned that the following post is longer than our usual FlashPoint blog. However, is well worth the read. The skill of using colors is no less than an art form. Throughout human history, master painters and other artists have earned global recognition for their ability to manipulate colors on canvases. In today’s modern era, […]

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Technical Tuesday – May 2016

     -     May 17th, 2016   -     Creative Design   -     0 Comments

Understanding the Difference Between RGB and CMYK Color Modes As a marketer, it’s not uncommon to have to create and design work for your firm. If you’re new to the process and new to software such as InDesign, it can be a confusing minefield to navigate. There are many mistakes that can be made that […]

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Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot

     -     Mar 6th, 2016   -     Creative Design, Web Design   -     0 Comments

Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]

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Technical Tuesday – February 2016

     -     Feb 16th, 2016   -     Creative Design   -     0 Comments

InDesign Tips & Tricks: All About Frames Happy Valentine’s Day a few days late! Time is whizzing by and it’s hard to believe that we’re rounding the corner toward March and signs of Spring like Daylight Savings Time and warmer temperatures! Speaking of warmer, last month in the first edition of Technical Tuesday we examined […]

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Technical Tuesday – January 2016

     -     Feb 10th, 2016   -     Creative Design   -     0 Comments

InDesign Tips & Tricks: Margins, Bleed & Master Pages I’ll begin this with passion first… Simply stated, I love Adobe InDesign. It is by far the most flexible and complete application on the market for the creation of various marketing collateral – both print and digital. While it’s taken me years to become a master […]

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Three Reasons to Send Client Holiday Cards Before Thanksgiving

     -     Oct 28th, 2015   -     Creative Design   -     0 Comments

It’s that time of year again, and autumn is in full swing. The leaves are turning colors, the days are cooling down, and Halloween is upon us. These seasonal changes signal the inevitable time of year that marketing managers begin strategizing the annual firm holiday card. For some, this can be a daunting effort. Consider […]

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Why Brand Updates are Important

     -     Oct 9th, 2015   -     Creative Design   -     0 Comments

Today’s marketplace is beyond saturated with firms offering services to the individuals and business owners. It can leave an Accounting Marketing professional wondering how their firm can make an impression and a difference. It can also leave one wondering if their firm’s brand is even taken seriously. If you are plagued with these questions, the […]

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5 Ways to Reach Your Target Audience Online

     -     Sep 25th, 2015   -     Creative Design   -     0 Comments

In the busy world of CPA firms, many marketers focus themselves growing lists, existing clients, Twitter followers, and Facebook friends, but ignore a metric that creates mobs of raving supporters and new clients. It’s called audience engagement, and it can boost your online brand and presence considerably. The fact is the majority of our target […]

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Ads and What it Takes to Develop a Winner

     -     Jun 24th, 2015   -     Creative Design   -     0 Comments

As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]

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