Posts In Category "Creative Design"

6 Annual Holiday Card Tips for a Joyous Season

     -     Nov 21st, 2018   -     Creative Design   -     0 Comments

The holidays are upon us and it’s the time of year that decorations go up, festive music is on the radio and people begin to celebrate in various ways. It is certainly a festive time one that’s filled with parties, networking events and more. They are also a time when some marketers have a feeling of dread when considering what to do about the firm/company holiday card.

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Technical Tuesday – May 2016

     -     May 17th, 2016   -     Creative Design   -     0 Comments

Understanding the Difference Between RGB and CMYK Color Modes As a marketer, it’s not uncommon to have to create and design work for your firm. If you’re new to the process and new to software such as InDesign, it can be a confusing minefield to navigate. There are many mistakes that can be made that […]

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Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot

     -     Mar 6th, 2016   -     Creative Design, Inspiration, Web Design   -     0 Comments

Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]

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Technical Tuesday – January 2016

     -     Feb 10th, 2016   -     Creative Design   -     0 Comments

InDesign Tips & Tricks: Margins, Bleed & Master Pages I’ll begin this with passion first… Simply stated, I love Adobe InDesign. It is by far the most flexible and complete application on the market for the creation of various marketing collateral – both print and digital. While it’s taken me years to become a master […]

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Three Reasons to Send Client Holiday Cards Before Thanksgiving

     -     Oct 28th, 2015   -     Creative Design   -     0 Comments

It’s that time of year again, and autumn is in full swing. The leaves are turning colors, the days are cooling down, and Halloween is upon us. These seasonal changes signal the inevitable time of year that marketing managers begin strategizing the annual firm holiday card. For some, this can be a daunting effort. Consider […]

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Ads and What it Takes to Develop a Winner

     -     Jun 24th, 2015   -     Creative Design   -     0 Comments

As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]

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User Experience (UX) – What and Why

     -     Mar 12th, 2015   -     Creative Design, Websites   -     0 Comments

The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]

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Important Considerations When Designing a New Website

     -     Feb 23rd, 2015   -     Creative Design, Websites   -     0 Comments

As the marketing director of your firm, you’ve just been given approval to move forward with the task of redesigning your firm’s current website – score marketing department! This is an incredible and exciting opportunity to be a part of and your chance to create new solutions that can generate new business. You’re getting a […]

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Conferences and Tradeshows – Does Design Really Matter?

     -     Feb 2nd, 2015   -     Branding, Creative Design   -     0 Comments

We are presently in the throes of winter which means colder days and hunkering down inside our offices. While it may be winter now, before you know it, spring will be here and with it comes the hustle and bustle of business activities, including new conferences, tradeshows, and corporate events to attend and partake in. […]

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