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Posts In Category "COVID-19"

Why Is SEO Important in 2020?

     -     Aug 24th, 2020   -     COVID-19, Search Engine Optimization   -     0 Comments

After the coronavirus pandemic hit the U.S. in March 2020, accounting firms immediately reevaluated their marketing budgets. When marketing dollars were redirected from sponsorships and conferences, many marketers turned to where they could make their budget go further: digital. Now, as firms begin to assess the impact of their switch to digital advertising, one area that should not be neglected is SEO.

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How Should Firms Redirect Marketing Dollars After COVID-19?

     -     Jun 6th, 2020   -     COVID-19   -     0 Comments

By now, every accounting firm and professional services firm across the U.S. has been working remotely for at least a few weeks. Marketing conferences have been canceled or postponed one by one, while a select few have moved to an online-only format. Outside of the marketing world, life as we know it has changed drastically. There are no more face-to-face meetings, networking events, trade shows, or awards ceremonies for the time being.

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