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Posts In Category "Digital Lead Generation"

It’s the Point of Contact

     -     Oct 12th, 2019   -     Digital Lead Generation, Web Design, Websites   -     0 Comments

Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.

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Geofencing – Professional Service Firms

     -     Sep 29th, 2019   -     Digital Lead Generation   -     0 Comments

Professional services marketers should always be looking for new, innovative, and cost-effective ways to advertise their firms and differentiate their services. As more firms shift their marketing budgets to digital advertising, mobile marketing, and local SEO need to be part of this mix. In fact, when searching for ways to maximize tight budgets, location-based marketing should be a no-brainer: it gets a higher response rate and more customer and client engagement than traditional forms of marketing.

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