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Author Archive

What is Google Site Kit?

     -     Nov 20th, 2019   -     Google, Search Engine Optimization   -     0 Comments

Reflective of the growing popularity of WordPress, amongst CPAs, accounting, law, and other professional service firms, Google recently published its own plugin. Site Kit, as the name suggests, provides marketers with the ability to access a variety of information from their Google Analytics and Google Search Console accounts. There is also an option to connect the firm’s website to Google Page Speed Insights, the Google-branded tool for checking page load time (both mobile and desktop).

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for Accountants

     -     Nov 16th, 2019   -     Search Engine Optimization   -     0 Comments

We wrote about how high-growth accounting firms are increasing their digital marketing spend in 2020, and how most accounting firm marketers recommend increasing SEO spend, too. It’s such a big topic that it’s hard to know where to start, much less what everything means. In the next three posts, we’re going to dive into every major aspect of SEO so that by the time marketers are done reading, they’ll be able to explain what it is, why it matters for their firm, different ways of approaching SEO, and actionable tips that any firm can put into practice immediately. Look for the SEO icon next to quick, easy actionable tactics.

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Why is Quality Thought Leadership Important?

     -     Nov 15th, 2019   -     Content Development, Search Engine Optimization   -     0 Comments

hought leadership has a significant influence on the purchasing process.

In a recent survey study by Edelman Business Marketing, it was discovered that most decision-makers engage with thought leadership at least one hour per week. In addition, it was found that 60% of decision-makers are willing to pay a premium because the thought leadership demonstrates deep thinking on a topic and demonstrates the virtues important to them. These findings reveal the importance of creating and promoting high quality thought leadership and the effect it has on prospects. The findings contained in the 2020 B2B Thought Leadership Impact Study, provide important insights into why thought leadership is important for SEO and digital marketing programs.

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Digital Marketing Insights for Accounting Firms

     -     Nov 9th, 2019   -     Digital Lead Generation, Search Engine Optimization   -     0 Comments

Digital marketing has become an important part of many accounting and CPA firm’s marketing practices. However, knowing where to allocate firm dollars to get the maximum return can be challenging. To help uncover where to invest, we asked several accounting marketing experts (including in house marketers), to give us their digital marketing insights most important for accounting firms.

We asked each expert to give us their insights on the top challenges for 2020, how they expect to tackle them and invited them to share other insights “simmering” in their minds. It’s a good variety of the issues and challenges CPA and accounting firms have on their plate.

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Power of Imagery

Best SEO Conferences – 2020

     -     Oct 26th, 2019   -     Local SEO, Search Engine Optimization   -     0 Comments

The fourth quarter is typically a time for marketing departments to budget for the next year. When evaluating where marketing spends and return on investment, in 2020 consider the role of continuing education. We know it’s important and judging by the results of 2019 Marketing Budget Benchmark Study, marketing teams do, too. Networking Events, Trade Shows, and Conferences were among the top five marketing expenses across an average of all 100 accounting firms they surveyed. High-growth accounting firms, in particular, know that digital marketing and SEO are keys for future growth, so adding at least one SEO conference to the marketing budget is highly recommended.

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It’s the Point of Contact

     -     Oct 12th, 2019   -     Digital Lead Generation, Web Design, Websites   -     0 Comments

Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.

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Best Browser Extensions for Marketers – 2019

     -     Sep 12th, 2019   -     Websites   -     0 Comments

Every day, people spend on average 6 hours and 42 minutes online. When more than 25 percent of an entire year is spent browsing the internet, it’s important to make that time as efficient, productive, and useful as possible. That’s where browser extensions come in. They add or enhance existing functionalities of websites or remove unwanted features, like pop-up ads. Google Chrome has thousands of extensions available in their web store to make the internet experience better, so how can the average marketer decide which ones are worthwhile? Let us help.

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Turn Your Website into a Lean, Mean Lead-Generating Machine

     -     Sep 5th, 2019   -     Web Design, Websites   -     0 Comments

For professional service firms, including marketers, the opportunity to redesign the company website is exciting. It offers the opportunity to make visual changes (new fonts, brand colors, imagery, and even video) while incorporating brand-driven themes and messages. The end goal is a website that speaks to prospect and customer needs while piquing their interest in the services offered and unique insights and expertise around each.

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Why WordPress?

     -     Aug 30th, 2019   -     Web Design, Websites   -     0 Comments

WordPress is the most popular content management system (CMS) today, and for good reason. It’s known to be secure, easy to use, and highly customizable – and way more than just a blogging platform or drag-and-drop website builder. Note that for our purposes here, we’re talking about WordPress.org, not WordPress.com. One allows for full customization of themes without restrictions on any plug-ins, and the other one doesn’t.

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Tips for Evaluating Digital Agencies

     -     Aug 27th, 2019   -     Web Design, Websites   -     0 Comments

The opportunity to create and launch a new website for a company is an exciting time for management and the marketing team. It allows the creative juices to flow and results in the creation of a new look and feel for the site. It also allows some to replace a frustrating and unfriendly content management system or site administration portal with a new and robust back end. Whatever the situation, the development of a new site will test project management, communication, creative and people management skills. In order to make it a success, there are important considerations that need to be made when evaluating digital agencies to determine their level of compatibility with your organization.

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