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Author Archive

It’s the Point of Contact

     -     Oct 12th, 2019   -     Digital Lead Generation, Web Design, Websites   -     0 Comments

Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.

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Best Browser Extensions for Marketers – 2019

     -     Sep 12th, 2019   -     Websites   -     0 Comments

Every day, people spend on average 6 hours and 42 minutes online. When more than 25 percent of an entire year is spent browsing the internet, it’s important to make that time as efficient, productive, and useful as possible. That’s where browser extensions come in. They add or enhance existing functionalities of websites or remove unwanted features, like pop-up ads. Google Chrome has thousands of extensions available in their web store to make the internet experience better, so how can the average marketer decide which ones are worthwhile? Let us help.

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Turn Your Website into a Lean, Mean Lead-Generating Machine

     -     Sep 5th, 2019   -     Web Design, Websites   -     0 Comments

For professional service firms, including marketers, the opportunity to redesign the company website is exciting. It offers the opportunity to make visual changes (new fonts, brand colors, imagery, and even video) while incorporating brand-driven themes and messages. The end goal is a website that speaks to prospect and customer needs while piquing their interest in the services offered and unique insights and expertise around each.

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Why WordPress?

     -     Aug 30th, 2019   -     Web Design, Websites   -     0 Comments

WordPress is the most popular content management system (CMS) today, and for good reason. It’s known to be secure, easy to use, and highly customizable – and way more than just a blogging platform or drag-and-drop website builder. Note that for our purposes here, we’re talking about WordPress.org, not WordPress.com. One allows for full customization of themes without restrictions on any plug-ins, and the other one doesn’t.

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Tips for Evaluating Digital Agencies

     -     Aug 27th, 2019   -     Web Design, Websites   -     0 Comments

The opportunity to create and launch a new website for a company is an exciting time for management and the marketing team. It allows the creative juices to flow and results in the creation of a new look and feel for the site. It also allows some to replace a frustrating and unfriendly content management system or site administration portal with a new and robust back end. Whatever the situation, the development of a new site will test project management, communication, creative and people management skills. In order to make it a success, there are important considerations that need to be made when evaluating digital agencies to determine their level of compatibility with your organization.

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CPA Firm SEO

Outdated SEO Tactics – 2019

     -     Aug 9th, 2019   -     Search Engine Optimization   -     0 Comments

The world of SEO and Google is constantly changing which means business owners and marketers are challenged with finding ways to stay present in search engines. There are many “tried and true” approaches which have remained important and essential to ranking well, and then there are the other strategies that are no longer effective. In fact, we often come across well-meaning folks who are using outdated SEO tactics believing it will help them increase their ranking. Sadly, it’s often having the opposite effect and harming their ranking position.

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Launching a New Site?

     -     Jul 24th, 2019   -     Websites   -     0 Comments

The day you’ve been working toward for weeks (or maybe months) is almost here: Launch Day. The website redesign has been a labor of love but make no mistake on the labor part. Countless iterations of the new site map, approvals for visual design and layout, then the waiting period while the company’s new website is coded. The new website is in good company: WordPress powers at least 33 percent of all websites, depending on which market segment is examined. Even though you’re anxious to tell the developer to go ahead and launch the new site, check out this blog first. There are many little things that should be reviewed prior to launching the site. Make sure to cross off each of these items off first before the new website is published. It will ensure the post-launch work goes much smoother and reduces the headaches one may experience.

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Top SEO Plug-Ins for WordPress

     -     Jul 19th, 2019   -     Search Engine Optimization, Websites   -     0 Comments

Building a robust website which features brand-appropriate imagery and messaging is only the first step to building your digital marketing empire. There is a need to identify the proper keywords for your audience through keyword research and targeted content development. Once identified, it’s essential to be able to implement the necessary SEO metadata throughout the […]

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Ideal Blog Length for SEO

     -     May 28th, 2019   -     Search Engine Optimization   -     0 Comments

Running a quality and consistent blog is a must for any company, brand, or individual looking to raise their profile and SEO rankings on major search engines like Google. But there are still many questions about how to write blogs that actually boost SEO. One of the most common questions: How long should a blog post be to rank effectively? While there are some general best practices for writing blog posts that provide real value, understanding exactly how to use blog post length effectively is a bit more complicated. Fortunately, we’ve created this thorough guide to explore ideal blog post length and how it can change based on the audience, keyword set, market, and other factors.

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PPC Essentials

2019 PPC Essentials

     -     May 11th, 2019   -     PPC   -     0 Comments

In the world of digital marketing, there are few concepts more common and discussed than PPC advertising. PPC, or pay-per-click, experienced its rise alongside the rise of Google, who pioneered the concept and turned it into one of the most lucrative businesses of all time. Advertising now accounts for over 97% of Google’s total revenue, almost all of it through its Ads program. But PPC isn’t just a tool for making Google richer—it’s also a powerful way to bring in new audiences, leads, and customers to your business through the power of Google search results.

WHY PPC?
While much of the content on our blog focuses on traditional or organic SEO, that doesn’t mean that PPC doesn’t have its place on the digital marketing landscape. In fact, there are many reasons that PPC is important including it’s easier to track return on investment, it’s quite easy to target the specific audience you want (for example, LinkedIn allows for targeting by title, company or even groups or associations individuals are connected with or belong to), and there is the control aspect. Businesses can spend as much or as little as they want to reach their campaign goals. Finally, PPC allows a company to have an immediate presence for certain keyword term searches, which may take time to accomplish using organic SEO

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