Author Archive

How SEO Benefits CPAs and Accountants?

     -     Dec 5th, 2018   -     Search Engine Optimization   -     0 Comments

Accounting marketers face many challenges when managing the needs and demands of the department. The Partner group has expectations about what marketing should be doing for the firm. Depending on the size and sophistication of the firm these expectations can differ. For larger firms with multiple needs there is often more than a single individual in the marketing department ensuring deliverables are completed and deadlines are met. This most commonly comes in the form of someone that is responsible for proposal development or event management. For smaller firms, the department is often a “one-man band” that requires the accounting marketer to wear many hats to meet the firm’s expectations.

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SEO Trends 2019

2019 SEO Trends for Professional Services Firms

     -     Nov 29th, 2018   -     Search Engine Optimization   -     0 Comments

The new year may only be a few weeks away, but SEO is always changing. This year alone, Google released dozens of updates, some of which have had a drastic impact on how marketers approach SEO and Google analytics. Keeping your firm’s website at the top of Google search rankings takes more finesse than it used to, and the old methods of keyword placement and meta tags simply aren’t enough. Since the only constant is change, read on to learn what professional services firms can expect from SEO in 2019

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Why is Search Intent Important in Content Marketing?

     -     Nov 19th, 2018   -     Search Engine Optimization   -     0 Comments

When incorporating SEO into your businesses content marketing strategy, it’s important to understand and then focus on what your prospects and customers may be searching for or about. In other words, understanding intent of the searcher’s inquiry is necessary to develop relevant content. This is why and where keywords enter the picture and are important to both content marketing and SEO.

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Quality Content Search – What is E-A-T?

     -     Nov 13th, 2018   -     Uncategorized   -     0 Comments

To take advantage of the various ranking opportunities it’s essential to get inside the mind of Google to understand what they are looking for and how to position your company’s website and content. In prior blog posts, we have discussed several of the Google SERP features, how to rank for them and other opportunities to consider. Targeting these features as part of your overall approach is important as they will enhance your click through rate.

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How Do I Hire a SEO Consultant?

How Do I Hire a SEO Expert?

     -     Oct 30th, 2018   -     Search Engine Optimization   -     0 Comments

SEO (search engine optimization) is a complicated arena and it’s ever-changing. As Google continues to refine their algorithm and ranking factors, the corresponding tactics to obtain a number one ranking keep shifting. While picking out keywords and helping your company build a content strategy is important, SEO is about more than that. It’s far more comprehensive involving several variables including how your website is coded and administered to the title of your content and referring links. Is your head spinning yet?

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What is Rank 0?

How Do I Rank for Position 0?

     -     Oct 26th, 2018   -     Search Engine Optimization   -     0 Comments

Google regularly enhances and adds to its search engine result page (SERP) features. One of the most interesting features that’s noticed by marketers is position 0. This is the small box that appears at the top of the SERP when someone conducts a search based on a question. To enhance the user experience (UX) Google reviews millions of webpages that answer the searcher’s question and presents those answers at the top of the page. It’s very desirable to attain position 0 (technically called a featured snippet) because it is gold for visibility. Let’s face it more searchers will see your website because your content is prominently featured at the top of the SERP. It also allows your site to get more traffic and boosts the trust and credibility of your website. This is great news for the website and SEO efforts but has many asking the question…

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How do I improve my Local SEO?

How Do I Improve My Local SEO?

     -     Oct 23rd, 2018   -     Local SEO   -     0 Comments

Did you know that almost half of all Google searches are conducted by users looking for local information? Even in your own use of Google, think about how often you add ‘near me’ or your city after the search term to narrow down the results. These same principles apply to local searches for professional services firms also. Before you continue reading this post, Google a common search query for your firm. Try using something like ‘CPA and tax preparation’ or ‘labor and employment attorney.’ Then add ‘near me’ or the city where your firm is located. Does your firm’s website appear on the first page of search results? If it doesn’t, there is an opportunity to push your firm up the rankings and claim your spot at the top. Below is a list of a few quick steps you can take that will go a long way to improving your local SEO.

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Optimize Google SERP Features

How to Optimize for Google’s Key SERP Features

     -     Oct 22nd, 2018   -     Search Engine Optimization   -     0 Comments

Over time Google has changed its search results and how they are presented to provide the searcher with additional value, access to information and enhanced ability to get to important information in the shortest amount of time possible. In fact, there is currently 16 search engine result page (SERP) features designed to make using Google friendlier and more convenient. These features often referred to as packs, ranging from featured snippets, image packs, and reviews, to news boxes and related questions. More than likely you have seen, used or experienced some or all these SERP features at some point in the past. As you can imagine, having your firm’s information appear in one of these features is not only good for visibility but also has a powerful impact on the click-through rate (i.e. people who come to your site because it’s there). Many marketers are wondering how they can optimize their website to take advantage of these features.

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What is local SEO?

What is Local SEO?

     -     Oct 16th, 2018   -     Local SEO   -     0 Comments

Many marketers are familiar with the term local SEO or at least the concept that what comes up in a search engine results in based (in part) on location. It makes sense especially if someone is using their computer or mobile to search for an auto repair shop or bakery that Google provide results that […]

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How do I track return on SEO Efforts?

How Do I Track Return on my SEO Efforts?

     -     Oct 11th, 2018   -     Search Engine Optimization   -     0 Comments

Any seasoned marketer or business owner wants to make the right investment when it comes to marketing tactics to help accomplish their objectives. This is the case whether it’s traditional advertising, radio, print publication and even search engine optimization (SEO). Since many businesses are unfamiliar with the various ways to demonstrate progress in SEO, they typically have only one metric in mind when it comes to identifying the return, and that’s new business. While this is certainly a compelling metric and one that should be regularly monitored, there are several others that can provide additional insight into the return being received from SEO efforts. It’s important to measure progress in ways that extend beyond just the amount of new business generated by a website because different sites have different maturity levels in terms of content quality, engagement, influence and amplification. Therefore, the appropriate level of return for one site may be completely different for another.

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