Posts In Category "Local SEO"

How do I improve my Local SEO?

How Do I Improve My Local SEO?

     -     Oct 23rd, 2018   -     Local SEO   -     0 Comments

Did you know that almost half of all Google searches are conducted by users looking for local information? Even in your own use of Google, think about how often you add ‘near me’ or your city after the search term to narrow down the results. These same principles apply to local searches for professional services firms also. Before you continue reading this post, Google a common search query for your firm. Try using something like ‘CPA and tax preparation’ or ‘labor and employment attorney.’ Then add ‘near me’ or the city where your firm is located. Does your firm’s website appear on the first page of search results? If it doesn’t, there is an opportunity to push your firm up the rankings and claim your spot at the top. Below is a list of a few quick steps you can take that will go a long way to improving your local SEO.

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What is local SEO?

What is Local SEO?

     -     Oct 16th, 2018   -     Local SEO   -     0 Comments

Many marketers are familiar with the term local SEO or at least the concept that what comes up in a search engine results in based (in part) on location. It makes sense especially if someone is using their computer or mobile to search for an auto repair shop or bakery that Google provide results that […]

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Firm Show in Google Maps

How Do I Get My Firm to Show at the Top of Google Maps?

     -     Aug 13th, 2018   -     Local SEO   -     0 Comments

Many companies and professional service firms invest time and resources building up their website content, implementing and enhancing on-page SEO and engaging in social media. The focus on creating a content rich website that serves customers, clients and prospects is essential for success in search engine marketing (SEM). Since this requires a great deal of effort and consistency, it often draws attention away from other important tasks. Recently a client asked, “How do I get my firm to show at the top of a Google Maps search?” The question highlighted the importance of being found in Google Maps and of not overlooking the small items when managing your firm or company’s SEM efforts. The good news is that there is a set of steps that any marketer can follow to increase their ranking in Google maps. The unwelcome news is that it takes time and effort to optimize to get your listing to move up the list.

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