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Posts In Category "Web Design"

It’s (Going to Be) a Wonderful Website: Must-Have RFP Questions

     -     Dec 11th, 2017   -     Web Design   -     0 Comments

The positive impact of a brand new website – when it’s done correctly – can’t be understated. But when it comes time to choose a vendor, what exactly do you need to know to make the best decision? For some marketing professionals, it takes considerable time and particular facts to convince partners and stakeholders that a new website is warranted. When you get the green light, it’s important to ask for all the information you need to make the best informed decision for your firm.

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What Should a Website Cost?

     -     Dec 6th, 2017   -     Web Design   -     0 Comments

I recently received a call regarding a website proposal I had submitted. The prospect wanted to know why our bid was a bit higher than some of the others received when they all appeared to be the same.

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Why Your Firm’s Next Website Should be a Custom Built Site

     -     Nov 20th, 2017   -     Web Design   -     0 Comments

There comes a time in a marketer’s career when they have the opportunity to redesign their firm’s website. This can be an exciting yet stressful time because other responsibilities and activities are placed on the back burner in order to dedicate the proper amount of time and attention required for a project of this nature.

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WordPress Hosting Survey

     -     Nov 9th, 2017   -     Web Design   -     0 Comments

Often times clients and others ask us about what hosting service we recommend. This is an important question and one often asked during a website redesign or after a seismic event has happened with a client’s hosting company. While there are several good vendors in the marketplace we generally don’t make any recommendations because the level and quality service seem to vary…

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Stop Attracting Unqualified Prospects to Your Website

     -     Nov 6th, 2017   -     Content Development, Search Engine Optimization, Web Design   -     0 Comments

A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.

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Building a Template Website – Pros & Cons

     -     Oct 19th, 2017   -     Web Design   -     0 Comments

Most accounting marketers understand the importance of a robust website for maintaining the firm’s brand, engaging potential employment candidates and prospects interested in your services. Ensuring that prospects can find your firm through a Google search is key to identifying and attracting new clients. Let’s face it most people will “Google” a company before they […]

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Tips for Project Managing Your Website Redesign

     -     Oct 4th, 2017   -     Search Engine Optimization, Web Design   -     0 Comments

Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.

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Design Considerations When Redeveloping Your Website

     -     Sep 28th, 2017   -     Web Design   -     0 Comments

Choosing to undergo a website redesign is a huge task with many important items to consider. After all, your website is often the first “touch” that influences how prospects feel about your company and services. Simply stated, a website with poorly thought out design and functionality can get a user to leave the site as quickly as they arrived.

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Finding the Right Web Developer for Your Project

     -     Sep 22nd, 2017   -     Web Design   -     0 Comments

Redesigning a firm’s website happens once or twice during a marketing professional’s tenure. It’s often something that happens once and the site is not touched for 5-7 years. By the time another redesign is due many marketing professionals have transitioned to a role outside the company. This reality means that most don’t have a lot of experience to draw upon when starting a website redesign project. This is evident from the various questions we receive when responding to RFP’s or when discussing an upcoming web project. In fact, in most cases prospects will spend a lot of time asking questions about the process, timelines and pricing, but little asking about development approach, philosophy, preferred CMS, search engine optimization integration and how the site will be coded to make it user friendly.

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Marketing Monday May 2016: Seasonal Site Sweep 101

     -     May 2nd, 2016   -     Web Design   -     0 Comments

Hip hip hooray! We are officially in full swing of Spring. The ground has thawed, the skies are blue, flowers are blooming and the craze of April’s tax season has passed. While it may seem like a good time to sit back and relax a bit, it’s a great time to consider doing a clean-up […]

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