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Posts In Category "Content Development"

What Makes Content Valuable?

     -     Oct 2nd, 2018   -     Content Development   -     0 Comments

Marketers for any type of service or product-based business are tasked with the challenge of producing valuable content for their website, blog and social media channels. Finding essential topics to research, explore and discover can be a challenging task. The initial inclination of many is to focus only on topics that directly relate to the product or service(s) offered. Why? Simply because one of the main purposes of content marketing is to engage potential prospects to present your offering as the solution to their needs. While this is an important step, it often creates a misfire to building an audience, securing content amplification and driving search engine marketing (SEM). Valuable content does far more than outline the value of what your company does and also extends beyond that to provide information that is relevant, helpful and important to your target audience(s). To help clients, prospects and others understand the traits of valuable content, FlashPoint Marketing has provided a summary of the most common traits.

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The Importance of Great Content

     -     Sep 6th, 2018   -     Content Development   -     0 Comments

As more and more companies enter the world of search engine marketing the web has become saturated with content, content and more content. Depending on the search term(s) one can observe there are multiple search results featuring articles and videos that provide essentially the same information. In some cases, it’s difficult to tell the difference between the parcels of content because they provide virtually identical information. In essence, there are only so many ways that certain concepts can be explained, regulations dissected, and information conveyed. Sure, there are different ways to present the information but it’s rare that subject matter changes much from industry to industry.

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Why Your Company Needs a Content Marketing Strategy

     -     Jul 25th, 2018   -     Content Development   -     0 Comments

Professional service firms have a unique challenge in Search Engine Marketing (SEM) because the nature of their work is selling intangible services rather than products that someone can touch, smell and experience. While it does change the dynamic, it doesn’t mean that success is out of reach. It simply means that additional time is needed to create the optimal SEM approach which includes a robust content marketing strategy. For many this has proven to be a challenging task due to the number of moving parts and individuals that need to be involved across the firm including staff, managers and partners. While the challenges exist the benefits to developing a strategy are clear. According to the 2017 B2B Content Marketing Study conducted by the Content Marketing Institute, companies that adopt comprehensive content marketing plans experience increased ROI in marketing efforts.

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Developing Your Content Marketing Plan

     -     Jul 23rd, 2018   -     Content Development   -     0 Comments

Most accounting marketers understand the need for quality content in order to drive traffic, develop engagement and establish new leads through the firm’s website. For years it’s a message that has been drilled into the collective heads of all marketers by Google and other sources. The challenge that most face is how to generate the needed content to attract Google’s attention while creating interest and demand for the firm’s expertise and services.

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Getting Started in Content Marketing

     -     Jul 19th, 2018   -     Content Development, Search Engine Optimization   -     0 Comments

Most accountants and accounting marketers understand that Google calls the shots when it comes to Search Engine Marketing (SEM) and when they make a change or develop a new set of criteria it’s essential to pay attention to ensure the firm’s website is falling in line. A key area where many firms struggle is in […]

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What is Quality Content?

     -     Dec 21st, 2017   -     Content Development   -     0 Comments

Learn about what is quality content and how to approach the topic. Understand the importance of making your firm’s approach different and unique. The includes asking the hard question about how your firm can approach an issue, topic or other problem in a way that creates value for clients. Once you have determined how you will add value it’s only a matter of time until your site become a hub activity. Keep asking how are we adding value, who are we serving and how are we doing it differently than other CPA and accounting firms.

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Stop Attracting Unqualified Prospects to Your Website

     -     Nov 6th, 2017   -     Content Development, Search Engine Optimization, Web Design   -     0 Comments

A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.

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Keeping Content In the “Fresh Zone”

     -     Oct 10th, 2017   -     Content Development   -     0 Comments

Fresh content is the key to a robust SEO program. Without it even the most well designed and visually engaging sites will not be able to produce much in the way of new leads. However, one area where marketers struggle is in generating high value content and preventing existing site content from getting stale.

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Marketing Monday June 2016: Why Content Marketing is an SEO Catalyst

     -     Jun 6th, 2016   -     Content Development   -     0 Comments

By now most accounting marketing professionals are familiar with search engine optimization (SEO). The process of modifying meta data by keyword or topic to attract those who may have an interest in purchasing a service offered by the firm. In fact, many of the firms we talk to have had success transforming their website from […]

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Drive More Website Leads with Prospect Centered Content

     -     Dec 7th, 2015   -     Content Development, Websites   -     0 Comments

Recently I was a speaker at the December meeting for the Chicago Chapter of the Association of Accounting Marketing. It was a great opportunity to connect with AAM members in another city and engage them in discussions about their websites and digital marketing efforts. A good portion of the presentation focused on quality content — what it is, how it is developed, and how firms of any size can build a process and structure to generate such content. Obviously, the majority of marketing professionals understand the need to publish quality content, but often they are challenged because very few have the resources and tools in place to do so. In fact, due to circumstances beyond their control, they are often required to settle for less than optimal content because it’s the best they can do. Having worked in several firm’s myself, I can certainly understand how subpar content exists and is published, however, what’s more, important is to have a clear understanding of quality content so that marketing professionals can move the firm’s towards it.

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Landing Pages for PPC

Jun 14th, 2019   -   0 Comments


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