Posts In Category "Content Development"

What Makes Content Valuable?

What Makes Content Valuable?

     -     Oct 2nd, 2018   -     Content Development   -     0 Comments

Marketers for any type of service or product-based business are tasked with the challenge of producing valuable content for their website, blog and social media channels. Finding essential topics to research, explore and discover can be a challenging task. The initial inclination of many is to focus only on topics that directly relate to the product or service(s) offered. Why? Simply because one of the main purposes of content marketing is to engage potential prospects to present your offering as the solution to their needs. While this is an important step, it often creates a misfire to building an audience, securing content amplification and driving search engine marketing (SEM). Valuable content does far more than outline the value of what your company does and also extends beyond that to provide information that is relevant, helpful and important to your target audience(s). To help clients, prospects and others understand the traits of valuable content, FlashPoint Marketing has provided a summary of the most common traits.

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Why Your Firm Needs a Content Marketing Strategy

     -     Jul 25th, 2018   -     Content Development   -     0 Comments

(Image courtesy of Ryan Robinson) Professional service firms have a unique challenge in Search Engine Marketing (SEM) because the nature of their work is selling intangible services rather than products that someone can touch, smell and experience. While it does change the dynamic, it doesn’t mean that success is out of reach. It simply means […]

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Getting Started in Content Marketing

     -     Jul 19th, 2018   -     Content Development, Search Engine Optimization   -     0 Comments

Image Courtesy of business2community dot com Most accountants and accounting marketers understand that Google calls the shots when it comes to Search Engine Marketing (SEM) and when they make a change or develop a new set of criteria it’s essential to pay attention to ensure the firm’s website is falling in line. A key area […]

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What is Quality Content?

     -     Dec 21st, 2017   -     Content Development   -     0 Comments

Learn about what is quality content and how to approach the topic. Understand the importance of making your firm’s approach different and unique. The includes asking the hard question about how your firm can approach an issue, topic or other problem in a way that creates value for clients. Once you have determined how you will add value it’s only a matter of time until your site become a hub activity. Keep asking how are we adding value, who are we serving and how are we doing it differently than other CPA and accounting firms.

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Stop Attracting Unqualified Prospects to Your Website

     -     Nov 6th, 2017   -     Content Development, Search Engine Optimization, Web Design   -     0 Comments

A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.

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Keeping Content In the “Fresh Zone”

     -     Oct 10th, 2017   -     Content Development   -     0 Comments

Fresh content is the key to a robust SEO program. Without it even the most well designed and visually engaging sites will not be able to produce much in the way of new leads. However, one area where marketers struggle is in generating high value content and preventing existing site content from getting stale.

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Marketing Monday June 2016: Why Content Marketing is an SEO Catalyst

     -     Jun 6th, 2016   -     Content Development   -     0 Comments

By now most accounting marketing professionals are familiar with search engine optimization (SEO). The process of modifying meta data by keyword or topic to attract those who may have an interest in purchasing a service offered by the firm. In fact, many of the firms we talk to have had success transforming their website from […]

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