Search Engine Optimization & ROI


Comprehensive SEO Strategies Make A Big Difference

The long-term benefits of a comprehensive search engine optimization program have proven time and time again to be a better investment than simply putting up a website.

Integrate SEO during Website Development
From years of experience, we understand that integrating a SEO approach while in the design and development stages of a new website launch is key. Often there are SEO considerations that need to be approached in the basic structuring of the website – for instance, having a less image-centric home page. If you are considering a website development project, consider implementing an SEO strategy at the same time. You can save thousands of dollars by considering an implementation of both strategies together.

Key elements to consider before implementing an SEO strategy on your website:

  • What CMS is your website built on?
  • Do you have root-server access?
  • How much content does your site have?
  • Are you aligning content to the buying cycle?
  • How do you demonstrate firm expertise? Blog, video, etc.
  • Do you offer compelling calls to action to attract and keep the interest of site visitors?

Results Timeline
Most firms that work with FlashPoint Marketing on a long-term SEO strategy can expect to start seeing results within the first three months. There are several schools of thought that can be applied to a campaign to drive traffic and conversions, but FlashPoint Marketing prides itself on offering services that are based on best practices recommended by major search engines – white-hat SEO. While these strategies offer some immediate benefits, the true value comes into play over time and you will continue to see upward trends in your analytics.

Results can vary according to existing SEO, amount of content, and what changes and adjustments need to be implemented. FlashPoint Marketing provides each new client with a website audit report that acts as the baseline benchmark for your SEO. This report will be used to measure your results against each month. Expect to see long-term results for the life of your website with a FlashPoint Marketing SEO strategy. Please inquire for details on what kind of timeline your individual firm can expect. 

Return on Investment
Your website should be your hardest working salesman – the 24/7 sales pitch. Having a beautiful website is only half the battle.  A website is like a business card while SEO is like networking. It is key to implement a strategy that will put your website in front of prospects during the most crucial point in the sales cycle.

All of our clients have experienced significant growth of their business through Search Engine Optimization. Many of our clients have seen a 100% increase in leads generated through their websites after the implementation of a long-term SEO strategy.

Contact Us
Looking for assistance with your firm’s SEO strategy?  Not getting the results from your current provider? Contact us for additional information on our SEO services.

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