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Posts In Category "Search Engine Optimization"

Google Search Hacks

SEO Like the Pros with These Resources

     -     Apr 19th, 2019   -     Search Engine Optimization   -     0 Comments

As the world of search becomes increasingly complex, and more businesses leverage the power of the web to drive business, it’s more difficult than ever to effectively execute SEO. In fact, Google regularly updates their algorithm resulting in changes to how sites are indexed and the effectiveness of various tactics. In fact, approaches that worked a year ago may no longer be effective because of the updates implemented. While it can be a tough road to navigate, it doesn’t mean all hope is lost. In fact, if your company maintains a Google friendly website, follows the “rules” (aka Google Quality Guidelines) and has a little SEO knowledge, then there is a great chance for success.

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SEO – Frequently Asked Questions

     -     Apr 12th, 2019   -     Search Engine Optimization   -     0 Comments

Search engine optimization (SEO) is a broad topic that spans a wide variety of topics such as keyword research, content marketing, link building and more. Whether you are new to the world of SEO or a seasoned pro, odds are you have questions about how these elements tie together to help Google and other search engines rank  the content for various keyword terms. The more time, effort and energy invested into these areas will almost always lead to a positive outcome. The challenge is that search engines are changing how they review, interpret, evaluate and index content. In fact, in 2019 alone Google has had several minor updates and a suspected core update just last month. Given the constant state of change, it’s important to be looking for information that expands your knowledge and understanding of the field.

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Link Building Essentials

     -     Apr 3rd, 2019   -     Search Engine Optimization   -     0 Comments

Link building is an essential component of any search engine optimization (SEO) program. In order to rank well in Google and other search engines, it’s important to have a high number of links from other websites. While back links don’t have the same importance as they once had (Google currently has over 200 ranking factors), it doesn’t mean that marketers should not focus on link building as part of their program. In fact, a study featured in Search Engine Journal clearly highlights the importance that quality back links play in helping websites achieve a top ranking on search engine result pages (SERPs). It’s obvious that quality content is a necessity in order to be a dominant force in SEO, but without a robust number of back links it is difficult to reach the top.

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Top 10 Best SEO Conferences to Attend in 2019

     -     Mar 25th, 2019   -     Search Engine Optimization   -     0 Comments

Nothing is better for the success of your current or future career position than continuing education. Our CPAs, layers and other clientsd know it because they’re required to complete a minimum amount of CPE and continuing education annually. What about marketers? Beyond the AAM Summit, it’s a good idea to branch out into specific skill sets to broaden knowledge about areas crucial for marketing innovation. We’re biased, but we highly recommend a deeper dive into SEO training. FlashPoint scoured the best 2019 SEO conferences happening in the U.S. and abroad this spring, summer and fall. With conferences on the West Coast, East Coast, Midwest, and UK, there’s something for everyone. Read on to discover what you may learn at each.

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SSL Certificate

Why Google Prefers SSL Certificates

     -     Mar 12th, 2019   -     Search Engine Optimization, Websites   -     0 Comments

One of the many responsibilities of firm marketers is the requirement to devote time to the firm’s website which includes its design, functionality, content, SEO, data analytics and even its security. With 2019 well under way, so are new requirements and best practices from Google including one of this year’s mandatories which is for all websites to have an SSL certificate. If your website doesn’t currently have a SSL certificate it should be on your short list of website to-dos because if it’s not, Google will flag your website.

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Keyword Research Tips

5 Tips for Keyword Research in 2019

     -     Mar 4th, 2019   -     Search Engine Optimization   -     0 Comments

Over the years accounting and law firm marketers have become increasingly familiar with search engine optimization (SEO). There are dozens of tutorials available online for the curious or otherwise inclined to learn about on-page optimization including how to add, edit and update on-page SEO elements such as meta title, meta description and other elements. Even those with little interest in the subject matter have come to understand the concepts and basic principles behind how the pieces fit together. This is fantastic because it allows marketers to deliver more value within their firm and overall digital marketing efforts. It should be noted however that one area where we routinely see professionals struggle is with keyword research. This can be a challenging area because not only is it an intimidating area to get started in, but there are also many different ways to approach it.

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How to Optimize Blog Posts

How to Optimize Blog Posts

     -     Feb 25th, 2019   -     Search Engine Optimization   -     0 Comments

For accounting and law firms blog posts that demonstrate the knowledge and expertise of the firm are essential not only to answering prospect questions and concerns but also to attracting high quality leads to the firm’s website. The challenge many accounting marketers face is the uncertainty of how to optimize each blog post for maximum exposure. Although SEO is certainly a marketing specialty and does require experience and training to master, it doesn’t mean those marketers working with a limited budget are helpless. In fact, there are several steps you can take when posting blogs that will go a long way to enhancing exposure and moving the firm’s site up the ranks of internet browsers. Of course, many SEO agencies will tell you that it’s necessary to spend thousands of dollars to optimize your site, the reality is that a passionate marketer with a bit of Sherlock Holmes in their blood can make big strides with the firm’s SEO efforts while spending a lot less.

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Google Search Hacks

Google Search Hacks

     -     Jan 22nd, 2019   -     Search Engine Optimization   -     0 Comments

Many accounting marketers think they need to invest in expensive SEO tools or software to get important information about their website and how it’s ranking. While these software tools certainly do have value it’s important to note that Google itself offers a lot of clues about how it sees a firm’s site and the information available. In fact, there are a whole set of advanced search operators (nice technical term) which act as a suite of tools for those attempting to analyze their digital presence. For those just getting started in the world of SEO the good news is that these tools are free, and the information is provided directly from Google.

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CPA Firm SEO

3 SEO Hacks for Accounting Marketers

     -     Jan 16th, 2019   -     Search Engine Optimization   -     0 Comments

Search engine optimization has become a marketing specialty. Many accounting marketers struggle with knowing what they should do to increase their site’s exposure to clients, prospects and referral partners. While there are many steps that can be taken, most accounting marketers need to work in incremental steps because of resource issues, budget limitations, time constraints as well as lack of education on how to implement the needed changes. For larger firms, this has led to the introduction of digital marketers into the team. For others, it has required them to learn how to implement tactics independently. Whatever your situation there are some quick and easy hacks you can take to help increase your site’s rankings.

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Keyword Research Essentials for Accounting Marketers

     -     Jan 14th, 2019   -     Search Engine Optimization   -     0 Comments

There is a misconception in accounting marketing circles that they need to hire a digital agency to manage their firm’s website and search engine optimization programs. While there are advantages to working with an outside agency, motivated and engaged accounting marketers can take their firm’s website a long way without ever spending a dime on a digital agency.

The vast number of videos, blogs, podcasts and tools available on the web make it easy to develop foundational knowledge for general SEO, local SEO and even pay-per-click (PPC) and paid advertising. The only thing most accounting marketers need is the time to learn and the desire to experiment and try new things on their websites. If you have an experimental nature or a strong interest in learning about these topics beyond a 30-minute presentation – you’re in luck.

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