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Posts In Category "Search Engine Optimization"

SEO Techniques

SEO Techniques – 34 SEO Experts Reveal Their Top Strategies For 2020

     -     Jan 6th, 2020   -     Search Engine Optimization   -     0 Comments

The SEO world is changing rapidly. There are so many different SEO techniques available that you simply don’t have the time and resources to apply them all. Also, what used to work 5-10 years ago can be totally useless today. To rank a site it’s vital to keep up with all the Google algorithms’ updates and take all the factors into consideration.

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What is the Google BERT?

     -     Dec 27th, 2019   -     Google, Search Engine Optimization   -     0 Comments

Just as accounting firms work better when departments don’t operate in silos, search queries also work better when the algorithms don’t isolate single words. The rise in longtail keywords and voice search have made people hyper-aware of challenges like relevancy and natural language searches and their impact on the quality of search results. Relevance is subjective, and search engines can’t interpret the idiosyncrasies of our natural language. Up until now, that is.

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SEO Knowledge Gap Prevalent Among Business Owners

     -     Dec 22nd, 2019   -     Search Engine Optimization   -     0 Comments

Search engine optimization (SEO) is a complex subject matter that seems to be changing all the time. While most accountants, CPAs, and marketers understand the importance of having a brand-appropriate site that can capture the attention of prospects, it’s the details of how various components fit together that create confusion. While not everyone cares to learn “how it works” it’s important that business owners (partners) understand the elements needed to ensure new opportunities are generated

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for Accountants – Off Page SEO

     -     Dec 20th, 2019   -     Search Engine Optimization   -     0 Comments

2020 will be a year of digital marketing. More companies in the industry and public accounting are planning to invest more in their websites, SEO, and digital advertising than ever before. Digital’s value proposition is strong, after all: cost-effective, easily trackable, and the ability to be highly targeted. SEO has the power to more fully optimize digital marketing campaigns and expand the reach of online efforts.

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Los Angeles SEO Events

Los Angeles SEO Events – January 2020

     -     Dec 13th, 2019   -     Search Engine Optimization   -     0 Comments

A new year, a new … SEO strategy? For those looking in Los Angeles, CA, these seven SEO and digital marketing workshops will help to brush up on key skills for the new year. With content for beginners and intermediate marketers – and even an advanced SEO for WordPress at the end of the month – there is something for everyone. Learning new skills doesn’t have to be time-intensive; each of these courses lasts between two to six hours.

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Los Angeles SEO Events

Los Angeles SEO Events – December 2019

     -     Nov 30th, 2019   -     Google, Search Engine Optimization   -     0 Comments

While there is no shortage of national digital marketing, SEO and content marketing conferences, it’s also useful to attend various local events. Not only does it allow SEO, digital marketers and business owners to expand their network but also sharpen their skills and learn from the local talent. Although the holidays will keep most professionals out of the office and with family, there may be an opportunity to sneak in a quick session.

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for CPAs (Part II)

     -     Nov 27th, 2019   -     Google, Search Engine Optimization   -     0 Comments

In Part 1 of our Ultimate Guide to SEO for Accountants, we covered how SEO is used for accounting firms, how they benefit from strategic SEO, free tools to help accounting marketers tap into a fuller range of SEO applications and metrics, and factors affecting SEO performance. We talked about the technical considerations that can impact a campaign…

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What is Google Site Kit?

     -     Nov 20th, 2019   -     Google, Search Engine Optimization   -     0 Comments

Reflective of the growing popularity of WordPress, amongst CPAs, accounting, law, and other professional service firms, Google recently published its own plugin. Site Kit, as the name suggests, provides marketers with the ability to access a variety of information from their Google Analytics and Google Search Console accounts. There is also an option to connect the firm’s website to Google Page Speed Insights, the Google-branded tool for checking page load time (both mobile and desktop).

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for Accountants

     -     Nov 16th, 2019   -     Search Engine Optimization   -     0 Comments

We wrote about how high-growth accounting firms are increasing their digital marketing spend in 2020, and how most accounting firm marketers recommend increasing SEO spend, too. It’s such a big topic that it’s hard to know where to start, much less what everything means. In the next three posts, we’re going to dive into every major aspect of SEO so that by the time marketers are done reading, they’ll be able to explain what it is, why it matters for their firm, different ways of approaching SEO, and actionable tips that any firm can put into practice immediately. Look for the SEO icon next to quick, easy actionable tactics.

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Why is Quality Thought Leadership Important?

     -     Nov 15th, 2019   -     Content Development, Search Engine Optimization   -     0 Comments

hought leadership has a significant influence on the purchasing process.

In a recent survey study by Edelman Business Marketing, it was discovered that most decision-makers engage with thought leadership at least one hour per week. In addition, it was found that 60% of decision-makers are willing to pay a premium because the thought leadership demonstrates deep thinking on a topic and demonstrates the virtues important to them. These findings reveal the importance of creating and promoting high quality thought leadership and the effect it has on prospects. The findings contained in the 2020 B2B Thought Leadership Impact Study, provide important insights into why thought leadership is important for SEO and digital marketing programs.

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