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Posts In Category "Search Engine Optimization"

Los Angeles SEO Events

Los Angeles SEO Events – December 2019

     -     Nov 30th, 2019   -     Google, Search Engine Optimization   -     0 Comments

While there is no shortage of national digital marketing, SEO and content marketing conferences, it’s also useful to attend various local events. Not only does it allow SEO, digital marketers and business owners to expand their network but also sharpen their skills and learn from the local talent. Although the holidays will keep most professionals out of the office and with family, there may be an opportunity to sneak in a quick session.

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for CPAs (Part II)

     -     Nov 27th, 2019   -     Google, Search Engine Optimization   -     0 Comments

In Part 1 of our Ultimate Guide to SEO for Accountants, we covered how SEO is used for accounting firms, how they benefit from strategic SEO, free tools to help accounting marketers tap into a fuller range of SEO applications and metrics, and factors affecting SEO performance. We talked about the technical considerations that can impact a campaign…

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What is Google Site Kit?

     -     Nov 20th, 2019   -     Google, Search Engine Optimization   -     0 Comments

Reflective of the growing popularity of WordPress, amongst CPAs, accounting, law, and other professional service firms, Google recently published its own plugin. Site Kit, as the name suggests, provides marketers with the ability to access a variety of information from their Google Analytics and Google Search Console accounts. There is also an option to connect the firm’s website to Google Page Speed Insights, the Google-branded tool for checking page load time (both mobile and desktop).

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for Accountants

     -     Nov 16th, 2019   -     Search Engine Optimization   -     0 Comments

We wrote about how high-growth accounting firms are increasing their digital marketing spend in 2020, and how most accounting firm marketers recommend increasing SEO spend, too. It’s such a big topic that it’s hard to know where to start, much less what everything means. In the next three posts, we’re going to dive into every major aspect of SEO so that by the time marketers are done reading, they’ll be able to explain what it is, why it matters for their firm, different ways of approaching SEO, and actionable tips that any firm can put into practice immediately. Look for the SEO icon next to quick, easy actionable tactics.

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Why is Quality Thought Leadership Important?

     -     Nov 15th, 2019   -     Content Development, Search Engine Optimization   -     0 Comments

hought leadership has a significant influence on the purchasing process.

In a recent survey study by Edelman Business Marketing, it was discovered that most decision-makers engage with thought leadership at least one hour per week. In addition, it was found that 60% of decision-makers are willing to pay a premium because the thought leadership demonstrates deep thinking on a topic and demonstrates the virtues important to them. These findings reveal the importance of creating and promoting high quality thought leadership and the effect it has on prospects. The findings contained in the 2020 B2B Thought Leadership Impact Study, provide important insights into why thought leadership is important for SEO and digital marketing programs.

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Digital Marketing Insights for Accounting Firms

     -     Nov 9th, 2019   -     Digital Lead Generation, Search Engine Optimization   -     0 Comments

Digital marketing has become an important part of many accounting and CPA firm’s marketing practices. However, knowing where to allocate firm dollars to get the maximum return can be challenging. To help uncover where to invest, we asked several accounting marketing experts (including in house marketers), to give us their digital marketing insights most important for accounting firms.

We asked each expert to give us their insights on the top challenges for 2020, how they expect to tackle them and invited them to share other insights “simmering” in their minds. It’s a good variety of the issues and challenges CPA and accounting firms have on their plate.

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High-Growth CPA Firms to Increase Digital Marketing Spending

     -     Nov 1st, 2019   -     Search Engine Optimization   -     0 Comments

The end of the year is a time when most accounting firm marketers are budgeting and planning for the following months. Conscientious marketers will be working with their teams and managing partners to assess what worked well in 2019, what was worth the expense (even if the result wasn’t as expected), and where to focus time, energy, and dollars in 2020

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Power of Imagery

Best SEO Conferences – 2020

     -     Oct 26th, 2019   -     Local SEO, Search Engine Optimization   -     0 Comments

The fourth quarter is typically a time for marketing departments to budget for the next year. When evaluating where marketing spends and return on investment, in 2020 consider the role of continuing education. We know it’s important and judging by the results of 2019 Marketing Budget Benchmark Study, marketing teams do, too. Networking Events, Trade Shows, and Conferences were among the top five marketing expenses across an average of all 100 accounting firms they surveyed. High-growth accounting firms, in particular, know that digital marketing and SEO are keys for future growth, so adding at least one SEO conference to the marketing budget is highly recommended.

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CPA Firm SEO

Outdated SEO Tactics – 2019

     -     Aug 9th, 2019   -     Search Engine Optimization   -     0 Comments

The world of SEO and Google is constantly changing which means business owners and marketers are challenged with finding ways to stay present in search engines. There are many “tried and true” approaches which have remained important and essential to ranking well, and then there are the other strategies that are no longer effective. In fact, we often come across well-meaning folks who are using outdated SEO tactics believing it will help them increase their ranking. Sadly, it’s often having the opposite effect and harming their ranking position.

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Top SEO Plug-Ins for WordPress

     -     Jul 19th, 2019   -     Search Engine Optimization, Websites   -     0 Comments

Building a robust website which features brand-appropriate imagery and messaging is only the first step to building your digital marketing empire. There is a need to identify the proper keywords for your audience through keyword research and targeted content development. Once identified, it’s essential to be able to implement the necessary SEO metadata throughout the […]

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