Posts In Category "Web Design"
It’s the Point of Contact
Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.
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Turn Your Website into a Lean, Mean Lead-Generating Machine
For professional service firms, including marketers, the opportunity to redesign the company website is exciting. It offers the opportunity to make visual changes (new fonts, brand colors, imagery, and even video) while incorporating brand-driven themes and messages. The end goal is a website that speaks to prospect and customer needs while piquing their interest in the services offered and unique insights and expertise around each.
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Why WordPress?
WordPress is the most popular content management system (CMS) today, and for good reason. It’s known to be secure, easy to use, and highly customizable – and way more than just a blogging platform or drag-and-drop website builder. Note that for our purposes here, we’re talking about WordPress.org, not WordPress.com. One allows for full customization of themes without restrictions on any plug-ins, and the other one doesn’t.
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Tips for Evaluating Digital Agencies
The opportunity to create and launch a new website for a company is an exciting time for management and the marketing team. It allows the creative juices to flow and results in the creation of a new look and feel for the site. It also allows some to replace a frustrating and unfriendly content management system or site administration portal with a new and robust back end. Whatever the situation, the development of a new site will test project management, communication, creative and people management skills. In order to make it a success, there are important considerations that need to be made when evaluating digital agencies to determine their level of compatibility with your organization.
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Top 3 WordPress Hosting Companies
Out of all the decisions that went into designing your WordPress site, the one that has the most direct impact on user experience, site performance, and site security tends to be an afterthought: the website host. Although we write about ways to speed up page loading times on your site by cleaning up plug-ins and improving functionality, the method you choose for hosting your site will have more of an effect on your site than any other factor.
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Building a New Site? Consider this….
As the marketing director, you’ve just been given approval to move forward with the task of redesigning your current website – score marketing department! This is an incredible and exciting opportunity to be part of creating solutions that can generate new business and revenue. A blank canvas has been given to you to develop with a design team. Before diving head first into this creative journey, take time to consider the complexities that are involved with the process including the importance of planning. Everyone has heard the expression “if you fail to plan, you plan to fail”. This couldn’t be truer when it comes to a designing and developing a new website.
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Power of Website Imagery
In the beautiful world we live in, it’s no wonder humans are visual creatures. Moment by moment we are saturated with visuals – some better than others – and the online world is not much different. Think of all the websites one visits daily and what they are comprised of – images and content. Which stand out the most and are remembered? Most likely the answer is websites that utilize amazing imagery. In a very subliminal way, images have the power to persuade us to engage with a brand and ultimately make a purchase a service. Most certainly one’s curiosity has been piqued. Therefore, why is imagery so potent?
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How Do I Get the Best Staff Headshots?
When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.
Read More →Virtual Private Services (VPS) Hosting
In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?
Read More →Preparing for Your Redesign
Redesigning your website is often a marketer’s dream project. The opportunity to create a website based on your vision is an exciting time. There is also the feeling of apprehension and being overwhelmed when one considers the depth of the project. While there are a lot of steps involved in a site redesign, it is important to understand some pre-planning you can do before starting the project
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