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Posts In Category "Websites"

Overcoming Common Web Development Pitfalls

     -     Sep 18th, 2018   -     Websites   -     0 Comments

Redesigning a company’s website is an exciting time for all involved. For management it represents the opportunity to refresh the company’s image online. For marketing it’s a chance to build a site that not only looks fresh and modern but is built with the latest search engine marketing (SEM) and search engine optimization (SEO) tools and best practices. The goal is to create a finished product that conveys the company’s unique value to both customers and prospects. Although exciting there are many steps between project approval and site launch that can encompass the full spectrum of emotions from joy and elation to disappointment and frustration.

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Why is SEO Important During Website Development?

     -     Apr 27th, 2018   -     Search Engine Optimization, Websites   -     0 Comments

When launching a website development project there are many issues to consider including site design, desired functionality, content, professional photography and imagery. Making sure all the puzzle pieces are on the table, in the right order and fit together is essential to the success of your project project. Unfortunately, many accounting marketers and accountants miss an important aspect of a website project that can create future issues – they don’t consider search engine optimization (SEO) elements.

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Considering a Site Redesign? Do These Things First!

     -     Mar 5th, 2018   -     Websites   -     0 Comments

As many firm marketers know, going through a website redesign is nothing short of a very big job. Many elements are needed for the success of your new site including budget, leadership support, quality time to focus on tasks at hand, fresh content and the list goes on. A question that’s often asked to us when approached by our clients is “How long will it take?”.

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7 Tips to Creating a Successful Firm Blog

     -     Jan 4th, 2016   -     Websites   -     0 Comments

As the new year has quickly begun, many are in “strategy and planning” mode for the months ahead. While there are many areas to focus on to further develop in 2016, hopefully, your blog is included in those plans. Many marketing managers feel that maintaining a successful blog is a daunting task that requires extensive resources, but this is not necessarily the case. A  blog is a marketing vehicle that can be managed by your existing staff.

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Drive More Website Leads with Prospect Centered Content

     -     Dec 7th, 2015   -     Content Development, Websites   -     0 Comments

Recently I was a speaker at the December meeting for the Chicago Chapter of the Association of Accounting Marketing. It was a great opportunity to connect with AAM members in another city and engage them in discussions about their websites and digital marketing efforts. A good portion of the presentation focused on quality content — what it is, how it is developed, and how firms of any size can build a process and structure to generate such content. Obviously, the majority of marketing professionals understand the need to publish quality content, but often they are challenged because very few have the resources and tools in place to do so. In fact, due to circumstances beyond their control, they are often required to settle for less than optimal content because it’s the best they can do. Having worked in several firm’s myself, I can certainly understand how subpar content exists and is published, however, what’s more, important is to have a clear understanding of quality content so that marketing professionals can move the firm’s towards it.

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Why WordPress?

     -     Nov 16th, 2015   -     Web Design, Websites   -     0 Comments

When submitting proposals for websites, we are often asked why FlashPoint designs and implements websites using WordPress. In fact, this question comes up so often that I have finally decided to write a blog post about it. The truth is, in terms of open content management systems, WordPress offers the most flexible and easy to use system for those who are not very technical. Some firms we work with are actually quite savvy at using WordPress and have become experts of sorts, but not everyone starts this way.

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