Author Archive
Google’s New Feedback Form: Why Now?
Google is set to keep building its algorithm, and they want your voice on the matter. Reporting bad search results just got easier. Google recently refreshed its method for reporting sites that violate policy, and condensed a process that spanned different pages and report forms. Before this announcement, there was not a one stop shop […]
Read More →What’s going on with ChatGPT?
For at least a year now, SEO and many other industries have been running head over heels with ChatGPT and other LLM (Language Learning Model) AIs. Companies like Google are racing alongside OpenAI to develop their own models, and now there is AI art, which practically popped up overnight. It’s not surprising, then, that a […]
Read More →Google is putting generative AI in SERPS, what does it mean?
Google has already released a beta on its new AI technology on SERPS, and the implications are massive. Many have already seen the rise of AI through things like CharGPT and integration in Bing, but did you know that Google started throwing their hat in the ring too? They just announced that it opened up […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
Read More →The Thing About 403/404 errors and Google’s Webcrawlers
Google demonstrates that it intends to work around the server bandwidth issues caused by its crawlers. What does that mean for the keen digital marketer? On February 17, 2023, Google posted about what it perceived as a surge in uses of 4xx (excluding 429) errors to throttle its indexing crawlers. “The short version of this […]
Read More →INP to Oust FID as Core Web Vital, Google Reports
After a long experiment with a new ranking factor, Google decides to fully implement INP While it is widely recognized that core web vitals have become a major, if not de-facto, player for ranking well in Google SERPs, the actual means and benefits of the process can be taken for granted. Google recently announced INP […]
Read More →The History and Future of Google Page Experience
Google page experience is one of the most important, if not the most important, ranking factors in the Google SEO space. For that reason, it’s important to cover it in-depth and walk through its history. I’ll be going over when and why Google page experience started, how it works broadly, and cover future directions or […]
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