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Author Archive

Google’s New Feedback Form: Why Now?

     -     Oct 2nd, 2023   -     Google, Search Engine Optimization, Websites   -     0 Comments

Google is set to keep building its algorithm, and they want your voice on the matter. Reporting bad search results just got easier. Google recently refreshed its method for reporting sites that violate policy, and condensed a process that spanned different pages and report forms. Before this announcement, there was not a one stop shop […]

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What’s going on with ChatGPT?

     -     Sep 29th, 2023   -     Search Engine Optimization, Websites   -     0 Comments

For at least a year now, SEO and many other industries have been running head over heels with ChatGPT and other LLM (Language Learning Model) AIs. Companies like Google are racing alongside OpenAI to develop their own models, and now there is AI art, which practically popped up overnight. It’s not surprising, then, that a […]

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Google is putting generative AI in SERPS, what does it mean?

     -     Sep 18th, 2023   -     Uncategorized   -     0 Comments

Google has already released a beta on its new AI technology on SERPS, and the implications are massive. Many have already seen the rise of AI through things like CharGPT and integration in Bing, but did you know that Google started throwing their hat in the ring too? They just announced that it opened up […]

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12 Must-Listen Podcast Episodes for AI Impact in SEO

     -     Jul 10th, 2023   -     Google, Search Engine Optimization, Uncategorized   -     0 Comments

Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]

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Phone with a screen that reads "ERROR 404"

The Thing About 403/404 errors and Google’s Webcrawlers

     -     Jun 26th, 2023   -     Google   -     0 Comments

Google demonstrates that it intends to work around the server bandwidth issues caused by its crawlers. What does that mean for the keen digital marketer? On February 17, 2023, Google posted about what it perceived as a surge in uses of 4xx (excluding 429) errors to throttle its indexing crawlers. “The short version of this […]

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INP to Oust FID as Core Web Vital, Google Reports

     -     Jun 13th, 2023   -     Uncategorized   -     0 Comments

After a long experiment with a new ranking factor, Google decides to fully implement INP While it is widely recognized that core web vitals have become a major, if not de-facto, player for ranking well in Google SERPs, the actual means and benefits of the process can be taken for granted. Google recently announced INP […]

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The History and Future of Google Page Experience

     -     May 30th, 2023   -     Uncategorized   -     0 Comments

Google page experience is one of the most important, if not the most important, ranking factors in the Google SEO space. For that reason, it’s important to cover it in-depth and walk through its history. I’ll be going over when and why Google page experience started, how it works broadly, and cover future directions or […]

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