Posts In Category "Search Engine Optimization"
How To Get Featured Snippets – 30 SEO Experts Share Their Tips
Featured snippets, also called answer box or the zero position in Google’s search results, are useful for users but they are not that appreciated by the SEO community. Unfortunately, because we don’t have the option to remove Google’s featured snippets completely (as I am sure many people would want to) we have to learn what is the best way in which we can take advantage of this feature.
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Los Angeles SEO Events – February 2020
While business owners are busy tackling the new year, savvy marketers are taking advantage of the time to focus on marketing and continuing education, making February a great time to brush up on SEO knowledge. Continuing our monthly round-up of Los Angeles SEO events is a compilation of SEO courses happening next month.
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SEO Techniques – 34 SEO Experts Reveal Their Top Strategies For 2020
The SEO world is changing rapidly. There are so many different SEO techniques available that you simply don’t have the time and resources to apply them all. Also, what used to work 5-10 years ago can be totally useless today. To rank a site it’s vital to keep up with all the Google algorithms’ updates and take all the factors into consideration.
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What is the Google BERT?
Just as accounting firms work better when departments don’t operate in silos, search queries also work better when the algorithms don’t isolate single words. The rise in longtail keywords and voice search have made people hyper-aware of challenges like relevancy and natural language searches and their impact on the quality of search results. Relevance is subjective, and search engines can’t interpret the idiosyncrasies of our natural language. Up until now, that is.
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SEO Knowledge Gap Prevalent Among Business Owners
Search engine optimization (SEO) is a complex subject matter that seems to be changing all the time. While most accountants, CPAs, and marketers understand the importance of having a brand-appropriate site that can capture the attention of prospects, it’s the details of how various components fit together that create confusion. While not everyone cares to learn “how it works” it’s important that business owners (partners) understand the elements needed to ensure new opportunities are generated
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Ultimate Guide to SEO for Accountants – Off Page SEO
2020 will be a year of digital marketing. More companies in the industry and public accounting are planning to invest more in their websites, SEO, and digital advertising than ever before. Digital’s value proposition is strong, after all: cost-effective, easily trackable, and the ability to be highly targeted. SEO has the power to more fully optimize digital marketing campaigns and expand the reach of online efforts.
Read More →Los Angeles SEO Events – January 2020
A new year, a new … SEO strategy? For those looking in Los Angeles, CA, these seven SEO and digital marketing workshops will help to brush up on key skills for the new year. With content for beginners and intermediate marketers – and even an advanced SEO for WordPress at the end of the month – there is something for everyone. Learning new skills doesn’t have to be time-intensive; each of these courses lasts between two to six hours.
Read More →Los Angeles SEO Events – December 2019
While there is no shortage of national digital marketing, SEO and content marketing conferences, it’s also useful to attend various local events. Not only does it allow SEO, digital marketers and business owners to expand their network but also sharpen their skills and learn from the local talent. Although the holidays will keep most professionals out of the office and with family, there may be an opportunity to sneak in a quick session.
Read More →Ultimate Guide to SEO for CPAs (Part II)
In Part 1 of our Ultimate Guide to SEO for Accountants, we covered how SEO is used for accounting firms, how they benefit from strategic SEO, free tools to help accounting marketers tap into a fuller range of SEO applications and metrics, and factors affecting SEO performance. We talked about the technical considerations that can impact a campaign…
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What is Google Site Kit?
Reflective of the growing popularity of WordPress, amongst CPAs, accounting, law, and other professional service firms, Google recently published its own plugin. Site Kit, as the name suggests, provides marketers with the ability to access a variety of information from their Google Analytics and Google Search Console accounts. There is also an option to connect the firm’s website to Google Page Speed Insights, the Google-branded tool for checking page load time (both mobile and desktop).
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