In Part 1 of our Ultimate Guide to SEO for Accountants, we covered how SEO is used for accounting firms, how they benefit from strategic SEO, free tools to help accounting marketers tap into a fuller range of SEO applications and metrics, and factors affecting SEO performance. We talked about the technical considerations that can impact a campaign…

Reflective of the growing popularity of WordPress, amongst CPAs, accounting, law, and other professional service firms, Google recently published its own plugin. Site Kit, as the name suggests, provides marketers with the ability to access a variety of information from their Google Analytics and Google Search Console accounts. There is also an option to connect the firm’s website to Google Page Speed Insights, the Google-branded tool for checking page load time (both mobile and desktop).

To take advantage of the various ranking opportunities it’s essential to get inside the mind of Google to understand what they are looking for and how to position your company’s website and content. In prior blog posts, we have discussed several of the Google SERP features, how to rank for them and other opportunities to consider. Targeting these features as part of your overall approach is important as they will enhance your click through rate.