Posts In Category "Google"
How to Adapt to AI’s Search Takeover
AI is here to stay. A recent study by TrustRadius further cemented this conclusion. With 90% of B2B buyers clicking on AI overview citations, its clear where search is headed—towards AI. To fully comprehend and prepare for the impact of this AI-fueled disruption, it’s important to look at the currently available AI tools used for search […]
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Google’s Antitrust Case and the SEO Impact
In Summary Remediation Imposes Key Behavioral Limits: Following a ruling that Google is an unlawful monopoly, the court prohibited the bundling of multiple apps in payment offers, enforced a maximum one-year limit on offer duration, and barred the company from forcing partners to exclusively distribute its products. SEO Landscape Faces Disruption: Forced data sharing and […]
Read More →Google’s New Feedback Form: Why Now?
In Summary New Consolidated Reporting Form: Google launched a refreshed, two-step report form to simplify flagging search results that violate policies like spam and deception. This single tool replaces previous scattered methods and requires specific URLs to improve the quality of reported sites. Multiple Factors Motivate Change: The new form likely stems from increased global […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
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The Thing About 403/404 errors and Google’s Webcrawlers
Google demonstrates that it intends to work around the server bandwidth issues caused by its crawlers. What does that mean for the keen digital marketer? On February 17, 2023, Google posted about what it perceived as a surge in uses of 4xx (excluding 429) errors to throttle its indexing crawlers. “The short version of this […]
Read More →Google’s Helpful Content Update: The Survival of the Fittest
Understanding Google’s changing search algorithm often feels like deciphering the Rosetta Stone; puzzling to even the most seasoned website managers. Google’s Helpful Content Update which began its rollout in late summer, can appear scary and confusing to site owners on the surface.
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Google Analytics 4
By now, marketers have probably noticed the option to switch from the historical view of Google Analytics to the Universal Analytics reports. Google Analytics 4, or GA4 for short, is the “next generation” of Google Analytics, as self-described by Google. GA4 can be used for a website, app, or both at the same time, giving marketers a new way to see how their online properties are performing and address SEO and other issues collectively, rather than piecemeal.
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Which Reports Matter in Google Analytics?
Data-driven marketing is a term that’s almost too ubiquitous. As painfully obvious as it is, the key to seizing short-term opportunities and long-term success lies in the data. And where’s the data? For websites, it’s in Google Analytics.
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Google Search Results to Include Page Experience
Last month, Google confirmed a change in the way it will soon begin ranking websites. Starting this summer, page experience will be a factor in Google’s search algorithms. Pages that are easy to navigate, have great content, load quickly, and offer other benefits for users will get a higher priority in Google’s SERP.
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An Introduction to Google Search Console
SEO and website maintenance never stop. They’re part of a continual process of monitoring, adjusting, and improving website performance. The majority of organic and paid search traffic comes from Google, so it makes sense to direct limited time and resources into optimizing sites for the Google platform. When all the pages on a website are already optimized with SEO keywords, metadata, and page titles, it can be hard to know what else to do to improve site performance. What if there was a way to get feedback directly from Google? There is, and marketers may not be aware of it.
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