Posts In Category "Websites"
WordPress Marketing Automation Plug-Ins
Throughout any given month, thousands of visitors are landing on your website. If one doesn’t know who they are, why they came to the site, or why they left, one would be missing a very important piece of the marketing puzzle. Even when you know who your site visitors are, following up with them is very time-consuming and the process lends itself to human error, and human preference: it’s easy to forget to call or email potential leads, and many people just don’t enjoy the repetitive nature of qualifying leads. That’s where marketing automation comes in.
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Top 3 WordPress Hosting Companies
Out of all the decisions that went into designing your WordPress site, the one that has the most direct impact on user experience, site performance, and site security tends to be an afterthought: the website host. Although we write about ways to speed up page loading times on your site by cleaning up plug-ins and improving functionality, the method you choose for hosting your site will have more of an effect on your site than any other factor.
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Launching a New Site?
The day you’ve been working toward for weeks (or maybe months) is almost here: Launch Day. The website redesign has been a labor of love but make no mistake on the labor part. Countless iterations of the new site map, approvals for visual design and layout, then the waiting period while the company’s new website is coded. The new website is in good company: WordPress powers at least 33 percent of all websites, depending on which market segment is examined. Even though you’re anxious to tell the developer to go ahead and launch the new site, check out this blog first. There are many little things that should be reviewed prior to launching the site. Make sure to cross off each of these items off first before the new website is published. It will ensure the post-launch work goes much smoother and reduces the headaches one may experience.
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Top SEO Plug-Ins for WordPress
Building a robust website which features brand-appropriate imagery and messaging is only the first step to building your digital marketing empire. There is a need to identify the proper keywords for your audience through keyword research and targeted content development. Once identified, it’s essential to be able to implement the necessary SEO metadata throughout the […]
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Why Google Prefers SSL Certificates
One of the many responsibilities of firm marketers is the requirement to devote time to the firm’s website which includes its design, functionality, content, SEO, data analytics and even its security. With 2019 well under way, so are new requirements and best practices from Google including one of this year’s mandatories which is for all websites to have an SSL certificate. If your website doesn’t currently have a SSL certificate it should be on your short list of website to-dos because if it’s not, Google will flag your website.
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How Do I Get the Best Staff Headshots?
When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.
Read More →Overcoming Common Web Development Pitfalls
Redesigning a company’s website is an exciting time for all involved. For management it represents the opportunity to refresh the company’s image online. For marketing it’s a chance to build a site that not only looks fresh and modern but is built with the latest search engine marketing (SEM) and search engine optimization (SEO) tools and best practices. The goal is to create a finished product that conveys the company’s unique value to both customers and prospects. Although exciting there are many steps between project approval and site launch that can encompass the full spectrum of emotions from joy and elation to disappointment and frustration.
Read More →Why is SEO Important During Website Development?
When launching a website development project there are many issues to consider including site design, desired functionality, content, professional photography and imagery. Making sure all the puzzle pieces are on the table, in the right order and fit together is essential to the success of your project project. Unfortunately, many accounting marketers and accountants miss an important aspect of a website project that can create future issues – they don’t consider search engine optimization (SEO) elements.
Read More →Considering a Site Redesign? Do These Things First!
As many firm marketers know, going through a website redesign is nothing short of a very big job. Many elements are needed for the success of your new site including budget, leadership support, quality time to focus on tasks at hand, fresh content and the list goes on. A question that’s often asked to us when approached by our clients is “How long will it take?”.
Read More →7 Tips to Creating a Successful Firm Blog
As the new year has quickly begun, many are in “strategy and planning” mode for the months ahead. While there are many areas to focus on to further develop in 2016, hopefully, your blog is included in those plans. Many marketing managers feel that maintaining a successful blog is a daunting task that requires extensive resources, but this is not necessarily the case. A blog is a marketing vehicle that can be managed by your existing staff.
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