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Author Archive

Why Brand Updates are Important

     -     Oct 9th, 2015   -     Creative Design   -     0 Comments

Today’s marketplace is beyond saturated with firms offering services to the individuals and business owners. It can leave an Accounting Marketing professional wondering how their firm can make an impression and a difference. It can also leave one wondering if their firm’s brand is even taken seriously. If you are plagued with these questions, the […]

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How Social Media Helps SEO

     -     Oct 1st, 2015   -     Search Engine Optimization   -     0 Comments

It will come as no surprise to anyone reading this blog post that we now live in a world where social media inundates just about every facet our daily lives. However, in spite of our increasing reliance on social media, some businesses are still failing to realize the effectiveness of social media as a business […]

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SEO Checklist When Launching a New Website

     -     Sep 14th, 2015   -     Search Engine Optimization, Web Design   -     0 Comments

There is no question that getting a new site live and indexed is a not an easy task. Failing to leverage SEO best practices may leave your site in the dark making it more difficult to get your site ranked for the desired keyword phrases. No clicks and no visitors means lost business opportunity. Having […]

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Ads and What it Takes to Develop a Winner

     -     Jun 24th, 2015   -     Creative Design   -     0 Comments

As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]

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Redesigning Your Website’s Content

     -     May 20th, 2015   -     Search Engine Optimization, Web Design   -     0 Comments

When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]

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Common SEO Misconceptions

     -     Apr 22nd, 2015   -     Search Engine Optimization   -     0 Comments

Often times search engine optimization is compared to chasing a moving target because of the uncertainty around Google’s algorithm changes. In fact, just this week Google announced a significant change which provides extra ranking rewards to websites that are designed for mobile users. Beyond this, it seems there is an endless parade of changes coming […]

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Three Common SEO Mistakes

     -     Mar 19th, 2015   -     Search Engine Optimization   -     0 Comments

SEO strategies are constantly changing because of the increasing “intelligence” of search engines and their algorithms. Given the rate at which things change in this area, it is easy to understand why there is often so much confusion surrounding SEO best practices and how easily mistakes can be made. To help remove some of the […]

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User Experience (UX) – What and Why

     -     Mar 12th, 2015   -     Creative Design, Web Design   -     0 Comments

The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]

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Conferences and Tradeshows – Does Design Really Matter?

     -     Feb 2nd, 2015   -     Creative Design   -     0 Comments

We are presently in the throes of winter which means colder days and hunkering down inside our offices. While it may be winter now, before you know it, spring will be here and with it comes the hustle and bustle of business activities, including new conferences, tradeshows, and corporate events to attend and partake in. […]

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