Posts In Category "Search Engine Optimization"
Ultimate Guide to SEO for Accountants
We wrote about how high-growth accounting firms are increasing their digital marketing spend in 2020, and how most accounting firm marketers recommend increasing SEO spend, too. It’s such a big topic that it’s hard to know where to start, much less what everything means. In the next three posts, we’re going to dive into every major aspect of SEO so that by the time marketers are done reading, they’ll be able to explain what it is, why it matters for their firm, different ways of approaching SEO, and actionable tips that any firm can put into practice immediately. Look for the SEO icon next to quick, easy actionable tactics.
Read More →
Why is Quality Thought Leadership Important?
hought leadership has a significant influence on the purchasing process.
In a recent survey study by Edelman Business Marketing, it was discovered that most decision-makers engage with thought leadership at least one hour per week. In addition, it was found that 60% of decision-makers are willing to pay a premium because the thought leadership demonstrates deep thinking on a topic and demonstrates the virtues important to them. These findings reveal the importance of creating and promoting high quality thought leadership and the effect it has on prospects. The findings contained in the 2020 B2B Thought Leadership Impact Study, provide important insights into why thought leadership is important for SEO and digital marketing programs.
Read More →
Digital Marketing Insights for Accounting Firms
Digital marketing has become an important part of many accounting and CPA firm’s marketing practices. However, knowing where to allocate firm dollars to get the maximum return can be challenging. To help uncover where to invest, we asked several accounting marketing experts (including in house marketers), to give us their digital marketing insights most important for accounting firms.
We asked each expert to give us their insights on the top challenges for 2020, how they expect to tackle them and invited them to share other insights “simmering” in their minds. It’s a good variety of the issues and challenges CPA and accounting firms have on their plate.
Read More →
High-Growth CPA Firms to Increase Digital Marketing Spending
The end of the year is a time when most accounting firm marketers are budgeting and planning for the following months. Conscientious marketers will be working with their teams and managing partners to assess what worked well in 2019, what was worth the expense (even if the result wasn’t as expected), and where to focus time, energy, and dollars in 2020
Read More →
Best SEO Conferences – COVID 2020 Update
The fourth quarter is typically a time for marketing departments to budget for the next year. When evaluating where marketing spends and return on investment, in 2020 consider the role of continuing education. We know it’s important and judging by the results of 2019 Marketing Budget Benchmark Study, marketing teams do, too. Networking Events, Trade Shows, and Conferences were among the top five marketing expenses across an average of all 100 accounting firms they surveyed. High-growth accounting firms, in particular, know that digital marketing and SEO are keys for future growth, so adding at least one SEO conference to the marketing budget is highly recommended.
Read More →
Outdated SEO Tactics – 2019
The world of SEO and Google is constantly changing which means business owners and marketers are challenged with finding ways to stay present in search engines. There are many “tried and true” approaches which have remained important and essential to ranking well, and then there are the other strategies that are no longer effective. In fact, we often come across well-meaning folks who are using outdated SEO tactics believing it will help them increase their ranking. Sadly, it’s often having the opposite effect and harming their ranking position.
Read More →
Top SEO Plug-Ins for WordPress
Building a robust website which features brand-appropriate imagery and messaging is only the first step to building your digital marketing empire. There is a need to identify the proper keywords for your audience through keyword research and targeted content development. Once identified, it’s essential to be able to implement the necessary SEO metadata throughout the […]
Read More →
Landing Pages for PPC
When it comes to pay-per-click advertising (PPC), most businesses and websites opt to send traffic to their homepages. This impulse is natural. If you are paying for a sponsored ad slot on Google, you want to get as much return on that investment as possible. What better way to maximize the ROI of a PPC campaign than to send visitors to the page on your website that has the broadest appeal and function? In most cases, that page is the homepage, hence the targeting of homepages as PPC landing pages.
Read More →
Landing Page Best Practices 2019
When it comes to creating an effective, high-converting and successful PPC campaign, lots of effort and energy always goes into the creation of ads. We draft them, refine them, target them, launch them, rewrite them, relaunch them and retarget them, all in the name of creating something that will lead to the highest possible conversion rate.But the ad itself is only half of the battle. In fact, some consider it the slightly less important of the two sides of the PPC coin. That’s because, without a powerful, well-constructed and high-converting landing page, all the advertising budget you spend on PPC advertising will amount to not much at all.
Read More →
Ideal Blog Length for SEO
Running a quality and consistent blog is a must for any company, brand, or individual looking to raise their profile and SEO rankings on major search engines like Google. But there are still many questions about how to write blogs that actually boost SEO. One of the most common questions: How long should a blog post be to rank effectively? While there are some general best practices for writing blog posts that provide real value, understanding exactly how to use blog post length effectively is a bit more complicated. Fortunately, we’ve created this thorough guide to explore ideal blog post length and how it can change based on the audience, keyword set, market, and other factors.
Read More →