Posts In Category "Search Engine Optimization"
SSL 101: What you Need to Know
Let’s face it the job of an accounting marketer is more challenging and diverse than ever before. Not only do you need to have proficiency in marketing communications but also in digital marketing. This includes not just digital marketing strategies but also an understanding of basic website, SEO and other concepts.
Read More →2017 SEO Trends
It’s a new year – 2017 has arrived, and with it a new horizon of ever-changing SEO trends. As the year begins, now is the time to prepare to get informed on new SEO trends that will impact your firm’s website and other digital marketing efforts.
Read More →Proactive SEO for Accounting Firms
The role of accounting marketer has changed significantly over the past several years. The days of focusing on marcom is over and now professionals need to be versed in a broad range of topics.
Read More →Mobile First Indexing – Google in 2017
It was recently announced that Google is finalizing changes to how they index content to focus attention on mobile content over desktop when serving results. As new and innovative mobile devices flood the market, Google has made it clear throughout 2016 that greater emphasis will be placed on mobile content and mobile searches.
Read More →SEO 101: Best Ways for Beginners to Gain a Backlink
One of the most powerful methods for impacting a firm’s website rank is through securing authoritative backlinks. As most accounting marketers are aware not only is quality content necessary to perform well, but so are robust backlinks. Over recent years, Google has focused more and more on rewarding content that is viewed as quality. One […]
Read More →Tips for Effective Keyword Planning and Research
By now most accounting marketing professionals have a grasp on the basics of search engine optimization or SEO. At the least there is a conceptual understanding that each page should have set of keywords assigned to it that are relevant to content. However, over time it’s quite common to give thought to how keyword diversification could impact website traffic and ultimately conversions. These thoughts are essential to the SEO process and ones that our clients often confide in us. Experimentation in SEO is crucial as it will help determine how to optimize the site for best results. However, most accounting marketers are not familiar with the process of keyword research and planning so they hesitate to make experimental changes. Keyword research and planning is often the most mysterious part of SEO for most marketers. So rather than relying on guesses or what feels right, we have provided a few insights on how to approach the process below.
Read More →SEO Strategies for 2017
As year-end approaches, many firms are focused on building their 2017 budgets and, along with that, their strategy for multiple areas of the business. We have been working closely with clients to develop the strategy and tactics to bring their digital marketing and SEO efforts to the next level in 2017. However, this got me thinking about the big changes coming and where accounting marketing professionals should focus their attention. Of course, much of this depends on the amount of work done on the site to date, but a general guideline can often be useful.
Read More →The Truth About Duplicate Content
In my work with accounting marketers one of the most frequently asked questions I receive is about duplicate content. There is the assumption in the industry that duplicate content on a website is the equivalent of the black plague. Once a site has been spotted with it by Google they may as well admit defeat and shut the site down. Okay that is an overstatement, but you get the point. The truth is that duplicate content is not damaging to a website’s rankings as many believe. In fact, Google has published a fair amount of information about how they handle duplicate content and the impact. To help industry professionals understand the impact, I have provided some eye opening information below.
Read More →Key Google Analytics Reports
Most every accounting marketing professional understands the importance of campaign metrics. They are not only essential to understanding a campaign’s performance, but also for identifying areas of success and where improvement can be made. The same is true with websites. In fact, every CPA firm we work with has a Google Analytics account and is […]
Read More →Optimizing for Voice Search
Search engine optimization (SEO) is an old hat in the online world, let alone that of accounting marketing. The firms of today have become convinced about the power of website marketing either by practical experience or through word of mouth. Each year there are several presentations at the Association of Accounting Marketing and other industry […]
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