Posts In Category "Search Engine Optimization"
Google’s New Feedback Form: Why Now?
Google is set to keep building its algorithm, and they want your voice on the matter. Reporting bad search results just got easier. Google recently refreshed its method for reporting sites that violate policy, and condensed a process that spanned different pages and report forms. Before this announcement, there was not a one stop shop […]
Read More →What’s going on with ChatGPT?
For at least a year now, SEO and many other industries have been running head over heels with ChatGPT and other LLM (Language Learning Model) AIs. Companies like Google are racing alongside OpenAI to develop their own models, and now there is AI art, which practically popped up overnight. It’s not surprising, then, that a […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
Read More →
How to Qualify Outbound Links and Comply with Google’s Webmaster Guidelines
Google uses links to determine a site’s relative value and authority, and quality links can go a long way in improving a site’s SEO. Link-based analysis helps Google target search results better and improve user experience; link quality and quantity – when done right – is extremely beneficial for a site.
Read More →
New Google Resources for Video SEO
Video is here to stay … as if we didn’t already know better. It’s becoming the preferred medium for engaging with content online. All the major social media channels have a live video component, and of course, there’s TikTok. Videos are so popular that most people now want to see more of them from brands – and brands are complying.
Read More →
Google Search Results to Include Page Experience
Last month, Google confirmed a change in the way it will soon begin ranking websites. Starting this summer, page experience will be a factor in Google’s search algorithms. Pages that are easy to navigate, have great content, load quickly, and offer other benefits for users will get a higher priority in Google’s SERP.
Read More →
2021 SEO Conferences
Though we all learned new skills in 2020 thanks to the constant changes brought on by COVID-19, for the most part we did it without the usual conferences and tradeshows. Almost every live event after mid-March 2020 was canceled or postponed, and while the webinars and Zoom calls have been nice, we’re looking forward to (safely) seeing people in person again in 2021.
Read More →
Why Is SEO Important in 2020?
After the coronavirus pandemic hit the U.S. in March 2020, accounting firms immediately reevaluated their marketing budgets. When marketing dollars were redirected from sponsorships and conferences, many marketers turned to where they could make their budget go further: digital. Now, as firms begin to assess the impact of their switch to digital advertising, one area that should not be neglected is SEO.
Read More →
How To Get SEO Clients – 28 SEO Experts Share Their Tips
We are going through a difficult time right now and the economy is hurting. Luckily, SEO is a job that can be done entirely remotely so we should all search for new opportunities to keep going with existing projects and get new SEO clients. Now more then ever before, people are spending their money shopping […]
Read More →
Protecting WordPress Sites Against Cyberattacks
Data breaches, hacking, malware, phishing and social engineering hacks, ransomware, and other types of cyberattacks are rampant. Attention to cybersecurity and the growing threats of online attacks is only going up.
Read More →