Posts In Category "Search Engine Optimization"
How to Adapt to AI’s Search Takeover
AI is here to stay. A recent study by TrustRadius further cemented this conclusion. With 90% of B2B buyers clicking on AI overview citations, its clear where search is headed—towards AI. To fully comprehend and prepare for the impact of this AI-fueled disruption, it’s important to look at the currently available AI tools used for search […]
Read More →
How To Make a Website Readable for AI
It’s now more important than ever to make sure that AI can read and understand websites. AI Overviews from Google are lowering clicks by several percentage points among other metrics. This is not to mention an insight from Seer Interactive finding a 70% drop in CTR (click-through rate) when AI Overview is present on a […]
Read More →
Google’s Antitrust Case and the SEO Impact
In Summary Remediation Imposes Key Behavioral Limits: Following a ruling that Google is an unlawful monopoly, the court prohibited the bundling of multiple apps in payment offers, enforced a maximum one-year limit on offer duration, and barred the company from forcing partners to exclusively distribute its products. SEO Landscape Faces Disruption: Forced data sharing and […]
Read More →Google’s New Feedback Form: Why Now?
In Summary New Consolidated Reporting Form: Google launched a refreshed, two-step report form to simplify flagging search results that violate policies like spam and deception. This single tool replaces previous scattered methods and requires specific URLs to improve the quality of reported sites. Multiple Factors Motivate Change: The new form likely stems from increased global […]
Read More →What’s going on with ChatGPT?
In Summary Theories on Declining Usage and Quality: The recent slowdown in exponential growth and a 10% drop in traffic, observed by Similarweb, is attributed to a combination of factors. These include seasonality from students on summer break, a business model that treats the site as a loss leader, and increased competition from free alternatives […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
Read More →
How to Qualify Outbound Links and Comply with Google’s Webmaster Guidelines
Google uses links to determine a site’s relative value and authority, and quality links can go a long way in improving a site’s SEO. Link-based analysis helps Google target search results better and improve user experience; link quality and quantity – when done right – is extremely beneficial for a site.
Read More →
New Google Resources for Video SEO
Video is here to stay … as if we didn’t already know better. It’s becoming the preferred medium for engaging with content online. All the major social media channels have a live video component, and of course, there’s TikTok. Videos are so popular that most people now want to see more of them from brands – and brands are complying.
Read More →
Google Search Results to Include Page Experience
Last month, Google confirmed a change in the way it will soon begin ranking websites. Starting this summer, page experience will be a factor in Google’s search algorithms. Pages that are easy to navigate, have great content, load quickly, and offer other benefits for users will get a higher priority in Google’s SERP.
Read More →
2021 SEO Conferences
Though we all learned new skills in 2020 thanks to the constant changes brought on by COVID-19, for the most part we did it without the usual conferences and tradeshows. Almost every live event after mid-March 2020 was canceled or postponed, and while the webinars and Zoom calls have been nice, we’re looking forward to (safely) seeing people in person again in 2021.
Read More →