Most marketers envision their ideal website as one that generates leads and connects thought leadership with prospects and industry influencers. A big part of that vision is tied up in website performance, however; and one of the markers of a high-performing website is how fast it loads. In fact, most mobile users will abandon a site entirely if it doesn’t load within three seconds; desktop users have an even higher expectation of 1.3 seconds.

Once the holiday cheer subsides and the focus returns to talking goals and meeting client deadlines, Los Angeles area SEO and marketing professionals may want to take time to brush up in their WordPress skills. Although there are plenty of online training courses and programs where attendees can learn about WordPress, how to use it, improve it and generally become an all-around “genius”, there are times when attending an in-person session can be more appealing. If you are like our team members, a good mix of online instruction and hands-on, classroom training, brings out the best in you.

Throughout any given month, thousands of visitors are landing on your website. If one doesn’t know who they are, why they came to the site, or why they left, one would be missing a very important piece of the marketing puzzle. Even when you know who your site visitors are, following up with them is very time-consuming and the process lends itself to human error, and human preference: it’s easy to forget to call or email potential leads, and many people just don’t enjoy the repetitive nature of qualifying leads. That’s where marketing automation comes in.