Author Archive
Google’s Helpful Content Update: The Survival of the Fittest
Understanding Google’s changing search algorithm often feels like deciphering the Rosetta Stone; puzzling to even the most seasoned website managers. Google’s Helpful Content Update which began its rollout in late summer, can appear scary and confusing to site owners on the surface.
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Google Analytics 4
By now, marketers have probably noticed the option to switch from the historical view of Google Analytics to the Universal Analytics reports. Google Analytics 4, or GA4 for short, is the “next generation” of Google Analytics, as self-described by Google. GA4 can be used for a website, app, or both at the same time, giving marketers a new way to see how their online properties are performing and address SEO and other issues collectively, rather than piecemeal.
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Which Reports Matter in Google Analytics?
Data-driven marketing is a term that’s almost too ubiquitous. As painfully obvious as it is, the key to seizing short-term opportunities and long-term success lies in the data. And where’s the data? For websites, it’s in Google Analytics.
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How to Qualify Outbound Links and Comply with Google’s Webmaster Guidelines
Google uses links to determine a site’s relative value and authority, and quality links can go a long way in improving a site’s SEO. Link-based analysis helps Google target search results better and improve user experience; link quality and quantity – when done right – is extremely beneficial for a site.
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New Google Resources for Video SEO
Video is here to stay … as if we didn’t already know better. It’s becoming the preferred medium for engaging with content online. All the major social media channels have a live video component, and of course, there’s TikTok. Videos are so popular that most people now want to see more of them from brands – and brands are complying.
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Google Search Results to Include Page Experience
Last month, Google confirmed a change in the way it will soon begin ranking websites. Starting this summer, page experience will be a factor in Google’s search algorithms. Pages that are easy to navigate, have great content, load quickly, and offer other benefits for users will get a higher priority in Google’s SERP.
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An Introduction to Google Search Console
SEO and website maintenance never stop. They’re part of a continual process of monitoring, adjusting, and improving website performance. The majority of organic and paid search traffic comes from Google, so it makes sense to direct limited time and resources into optimizing sites for the Google platform. When all the pages on a website are already optimized with SEO keywords, metadata, and page titles, it can be hard to know what else to do to improve site performance. What if there was a way to get feedback directly from Google? There is, and marketers may not be aware of it.
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Why Is SEO Important in 2020?
After the coronavirus pandemic hit the U.S. in March 2020, accounting firms immediately reevaluated their marketing budgets. When marketing dollars were redirected from sponsorships and conferences, many marketers turned to where they could make their budget go further: digital. Now, as firms begin to assess the impact of their switch to digital advertising, one area that should not be neglected is SEO.
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How Should Firms Redirect Marketing Dollars After COVID-19?
By now, every accounting firm and professional services firm across the U.S. has been working remotely for at least a few weeks. Marketing conferences have been canceled or postponed one by one, while a select few have moved to an online-only format. Outside of the marketing world, life as we know it has changed drastically. There are no more face-to-face meetings, networking events, trade shows, or awards ceremonies for the time being.
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What is the Google BERT?
Just as accounting firms work better when departments don’t operate in silos, search queries also work better when the algorithms don’t isolate single words. The rise in longtail keywords and voice search have made people hyper-aware of challenges like relevancy and natural language searches and their impact on the quality of search results. Relevance is subjective, and search engines can’t interpret the idiosyncrasies of our natural language. Up until now, that is.
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