Posts Tagged "Accounting Firm SEO"
SSL 101: What you Need to Know
Let’s face it the job of an accounting marketer is more challenging and diverse than ever before. Not only do you need to have proficiency in marketing communications but also in digital marketing. This includes not just digital marketing strategies but also an understanding of basic website, SEO and other concepts.
Read More →2017 SEO Trends
It’s a new year – 2017 has arrived, and with it a new horizon of ever-changing SEO trends. As the year begins, now is the time to prepare to get informed on new SEO trends that will impact your firm’s website and other digital marketing efforts.
Read More →Proactive SEO for Accounting Firms
The role of accounting marketer has changed significantly over the past several years. The days of focusing on marcom is over and now professionals need to be versed in a broad range of topics.
Read More →SEO 101: Best Ways for Beginners to Gain a Backlink
One of the most powerful methods for impacting a firm’s website rank is through securing authoritative backlinks. As most accounting marketers are aware not only is quality content necessary to perform well, but so are robust backlinks. Over recent years, Google has focused more and more on rewarding content that is viewed as quality. One […]
Read More →Tips for Effective Keyword Planning and Research
By now most accounting marketing professionals have a grasp on the basics of search engine optimization or SEO. At the least there is a conceptual understanding that each page should have set of keywords assigned to it that are relevant to content. However, over time it’s quite common to give thought to how keyword diversification could impact website traffic and ultimately conversions. These thoughts are essential to the SEO process and ones that our clients often confide in us. Experimentation in SEO is crucial as it will help determine how to optimize the site for best results. However, most accounting marketers are not familiar with the process of keyword research and planning so they hesitate to make experimental changes. Keyword research and planning is often the most mysterious part of SEO for most marketers. So rather than relying on guesses or what feels right, we have provided a few insights on how to approach the process below.
Read More →Key Google Analytics Reports
Most every accounting marketing professional understands the importance of campaign metrics. They are not only essential to understanding a campaign’s performance, but also for identifying areas of success and where improvement can be made. The same is true with websites. In fact, every CPA firm we work with has a Google Analytics account and is […]
Read More →Optimizing for Voice Search
Search engine optimization (SEO) is an old hat in the online world, let alone that of accounting marketing. The firms of today have become convinced about the power of website marketing either by practical experience or through word of mouth. Each year there are several presentations at the Association of Accounting Marketing and other industry […]
Read More →Redesigning Your Website’s Content
When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]
Read More →Common SEO Misconceptions
Often times search engine optimization is compared to chasing a moving target because of the uncertainty around Google’s algorithm changes. In fact, just this week Google announced a significant change which provides extra ranking rewards to websites that are designed for mobile users. Beyond this, it seems there is an endless parade of changes coming […]
Read More →Three Common SEO Mistakes
SEO strategies are constantly changing because of the increasing “intelligence” of search engines and their algorithms. Given the rate at which things change in this area, it is easy to understand why there is often so much confusion surrounding SEO best practices and how easily mistakes can be made. To help remove some of the […]
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