Posts Tagged "Accounting Firm SEO"
Google Chrome to Mark Non-SSL Sites as Not Secure
Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.
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Building a Template Website – Pros & Cons
Most accounting marketers understand the importance of a robust website for maintaining the firm’s brand, engaging potential employment candidates and prospects interested in your services. Ensuring that prospects can find your firm through a Google search is key to identifying and attracting new clients. Let’s face it most people will “Google” a company before they […]
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Keeping Content In the “Fresh Zone”
Fresh content is the key to a robust SEO program. Without it even the most well designed and visually engaging sites will not be able to produce much in the way of new leads. However, one area where marketers struggle is in generating high value content and preventing existing site content from getting stale.
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Tips for Project Managing Your Website Redesign
Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.
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Finding the Right Web Developer for Your Project
Redesigning a firm’s website happens once or twice during a marketing professional’s tenure. It’s often something that happens once and the site is not touched for 5-7 years. By the time another redesign is due many marketing professionals have transitioned to a role outside the company. This reality means that most don’t have a lot of experience to draw upon when starting a website redesign project. This is evident from the various questions we receive when responding to RFP’s or when discussing an upcoming web project. In fact, in most cases prospects will spend a lot of time asking questions about the process, timelines and pricing, but little asking about development approach, philosophy, preferred CMS, search engine optimization integration and how the site will be coded to make it user friendly.
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New Features Added to Google’s Popular “Test My Site” Tool
When it comes to SEO, many marketers are aware of the numerous factors that affect their firm’s website rankings. Some marketers are aware of the free tools offered by Google to help them measure, position and make changes to their site for more effective positioning with the search engine. One valuable tool, that all marketers […]
Read More →Google’s Mobile-First Indexing Has Arrived
In a previous FlashPoint Marketing blog post, the subject of Google’s mobile-first indexing was discussed, however testing had not yet begun. This explains Google’s most recent announcement that they have begun experiments to make their index mobile-first a priority. For those who are unsure what this means, essentially Google is going to rank its search listing on mobile content first. This will be done even if the search is being conducted on a desktop computer.
Read More →Google Fact-Checking Expanded
In a world saturated with various forms of news, how many times have you heard or read something and wondered if it was true, let alone accurate?
Read More →Getting Noticed in Local Search
By now most firm marketing professionals understand the fluid nature of SEO. There is a seemingly endless task of action items that must be completed on the action list. Reviewing keywords, checking website traffic and identify new business from the site are just a few.
Read More →Importance of Middle of Funnel Content
Content – it’s your website’s product and when it is high quality it’s the reason people come to the site. Most accounting marketing professionals understand the importance of consistent content development and have created a process which permits this.
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