Posts In Category "Web Design"
Marketing Monday May 2016: Seasonal Site Sweep 101
Hip hip hooray! We are officially in full swing of Spring. The ground has thawed, the skies are blue, flowers are blooming and the craze of April’s tax season has passed. While it may seem like a good time to sit back and relax a bit, it’s a great time to consider doing a clean-up […]
Read More →Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot
Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]
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Why WordPress?
When submitting proposals for websites, we are often asked why FlashPoint designs and implements websites using WordPress. In fact, this question comes up so often that I have finally decided to write a blog post about it. The truth is, in terms of open content management systems, WordPress offers the most flexible and easy to use system for those who are not very technical. Some firms we work with are actually quite savvy at using WordPress and have become experts of sorts, but not everyone starts this way.
Read More →SEO Checklist When Launching a New Website
There is no question that getting a new site live and indexed is a not an easy task. Failing to leverage SEO best practices may leave your site in the dark making it more difficult to get your site ranked for the desired keyword phrases. No clicks and no visitors means lost business opportunity. Having […]
Read More →Redesigning Your Website’s Content
When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]
Read More →User Experience (UX) – What and Why
The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]
Read More →Important Considerations When Designing a New Website
As the marketing director of your firm, you’ve just been given approval to move forward with the task of redesigning your firm’s current website – score marketing department! This is an incredible and exciting opportunity to be a part of and your chance to create new solutions that can generate new business. You’re getting a […]
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