Posts In Category "Uncategorized"
Google is putting generative AI in SERPS, what does it mean?
In Summary SGE Is a Massive Change for SERPs: Google’s new Search Generative Experience (SGE) beta places an AI-generated answer at the top of the search page, potentially upsetting the balance of click-through rates (CTR) by diverting user attention from both sponsored and natural search results. Accessing SGE Is Currently Waitlist-Based: To use the SGE, […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
Read More →INP to Oust FID as Core Web Vital, Google Reports
In Summary INP Replaces FID for Enhanced Responsiveness Tracking: Starting March 2024, Google will use interaction to next paint (INP) instead of first input delay (FID). INP provides a more comprehensive measure of page responsiveness by tracking the full duration of the longest user interaction across the page’s lifespan, addressing FID’s limitations. Improved INP Scores […]
Read More →The History and Future of Google Page Experience
Google page experience is one of the most important, if not the most important, ranking factors in the Google SEO space. For that reason, it’s important to cover it in-depth and walk through its history. I’ll be going over when and why Google page experience started, how it works broadly, and cover future directions or […]
Read More →Google’s Helpful Content Update: The Survival of the Fittest
Understanding Google’s changing search algorithm often feels like deciphering the Rosetta Stone; puzzling to even the most seasoned website managers. Google’s Helpful Content Update which began its rollout in late summer, can appear scary and confusing to site owners on the surface.
Read More →