Posts In Category "Search Engine Optimization"
Tips for Project Managing Your Website Redesign
Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.
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Bracing for Mobile First Indexing
Most accounting understand that the world of SEO is always in flux and just because you are doing well today doesn’t mean the future will hold the same. One day you are in and the next day out. This may be an exaggeration but Google literally changes that fast sometimes, so it’s important to stay on top of changes coming and understand how they may impact you. One such change is called Google ‘s Mobile First Index. Accounting marketers need to be aware of this change because if they are not prepared it’s likely they will lose hard-fought keyword ranking earned over several years. To help understand the change and it’s impact, we have provided a summary of key points below.
Read More →Google for Jobs Feature
Google is always looking for innovative ways to drive value to searchers and the recently announced jobs feature continues that streak.
Read More →New Features Added to Google’s Popular “Test My Site” Tool
When it comes to SEO, many marketers are aware of the numerous factors that affect their firm’s website rankings. Some marketers are aware of the free tools offered by Google to help them measure, position and make changes to their site for more effective positioning with the search engine. One valuable tool, that all marketers […]
Read More →Content + SEO = Winning Formula
In the realm of SEO and better Google rankings for your website most accounting marketers are aware that quality content is a must have. However, there is a lot of confusion by marketing professionals on what makes content good from a SEO perspective.
Read More →Google’s Mobile-First Indexing Has Arrived
In a previous FlashPoint Marketing blog post, the subject of Google’s mobile-first indexing was discussed, however testing had not yet begun. This explains Google’s most recent announcement that they have begun experiments to make their index mobile-first a priority. For those who are unsure what this means, essentially Google is going to rank its search listing on mobile content first. This will be done even if the search is being conducted on a desktop computer.
Read More →Google Fact-Checking Expanded
In a world saturated with various forms of news, how many times have you heard or read something and wondered if it was true, let alone accurate?
Read More →Getting Noticed in Local Search
By now most firm marketing professionals understand the fluid nature of SEO. There is a seemingly endless task of action items that must be completed on the action list. Reviewing keywords, checking website traffic and identify new business from the site are just a few.
Read More →Importance of Middle of Funnel Content
Content – it’s your website’s product and when it is high quality it’s the reason people come to the site. Most accounting marketing professionals understand the importance of consistent content development and have created a process which permits this.
Read More →Content Marketing Gains Importance While Backlinks Decline
A recently published Google ranking factors study (by SearchMetrics) it has reported that backlinks are on the decline when it comes to websites and search engine ranking. As many firm marketers know, backlinks have had a huge impact on search engine rankings and SEO over the years. In fact, backlink building has one essential element in a successful SEO strategy. However, the game has changed. While backlinks are still important (nothing changes that quickly), it’s important to recognize that we have entered a new SEO area of self-learning algorithms. They can do magical things not done in the past including evaluating relationships between content and use intent. This change reinforces the idea that well written content – especially when it provides valuable information for prospects and customers – is a top component of SEO.
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