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SEO Insights

Developing Your Content Marketing Plan

     -     Jul 23rd, 2018   -     Content Development   -     0 Comments

Most accounting marketers understand the need for quality content in order to drive traffic, develop engagement and establish new leads through the firm’s website. For years it’s a message that has been drilled into the collective heads of all marketers by Google and other sources. The challenge that most face is how to generate the needed content to attract Google’s attention while creating interest and demand for the firm’s expertise and services.

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SEO Insights

Getting Started in Content Marketing

     -     Jul 19th, 2018   -     Content Development, Search Engine Optimization   -     0 Comments

Most accountants and accounting marketers understand that Google calls the shots when it comes to Search Engine Marketing (SEM) and when they make a change or develop a new set of criteria it’s essential to pay attention to ensure the firm’s website is falling in line. A key area where many firms struggle is in […]

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SEO Insights

Questions to Ask When Evaluating SEO Providers

     -     Jul 9th, 2018   -     Search Engine Optimization   -     0 Comments

The ability to shape and position your accounting firm’s website to attract qualified leads is the core function of search engine optimization (SEO). While there are other types of digital marketing that are designed to enhance branding and drive engagement with potential employment candidates, the purpose of SEO (and content marketing which I include under the SEO umbrella) is to drive qualified leads to your firm’s website. The challenge that many industry professionals face is there are literally dozens of vendors in the CPA space that claim to have the expertise, services and solutions to move firms toward their lead generation goal. Therefore, how can one tell the difference between the various providers and rate compatibility for their firm?

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SEO Insights

Myth Busting

     -     Jun 26th, 2018   -     Search Engine Optimization   -     0 Comments

There’s a showed called MythBusters on The Discovery Channel where the hosts create elaborate, and often funny, experiments to determine if a common myth is true. Some of my favorite busted myths include how a penny dropped from a skyscraper won’t actually kill you, that a shark isn’t afraid of its own shadow and that you can’t really dodge a sniper’s bullet.

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SEO Insights

On Page SEO Essentials When Launching a Website

     -     May 4th, 2018   -     Search Engine Optimization   -     0 Comments

Creating a site that accurately reflects the firm brand, is pleasing to the firm and contains the proper narrative is only half the job. Marketers need to also focus on building a website that will generate new business opportunities and attract prospective job candidates.

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SEO Insights

Why is SEO Important During Website Development?

     -     Apr 27th, 2018   -     Search Engine Optimization, Websites   -     0 Comments

When launching a website development project there are many issues to consider including site design, desired functionality, content, professional photography and imagery. Making sure all the puzzle pieces are on the table, in the right order and fit together is essential to the success of your project project. Unfortunately, many accounting marketers and accountants miss an important aspect of a website project that can create future issues – they don’t consider search engine optimization (SEO) elements.

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SEO Insights

Dedicated Hosting – Is It Right for Your Firm?

     -     Apr 20th, 2018   -     Search Engine Optimization   -     0 Comments

When building a new website or experiencing issues with an existing firm website, the question of web hosting usually arises. When building a new site it’s not uncommon for a firm to assess a new provider. On the other hand, if they are having performance issues it’s normal to wonder what role the web host may play in the equation. As discussed in prior blog posts, there are several web hosting packages to choose from and often the differences are unclear. It’s simple to visit a web hosting company’s site to see the range of prices and services offered.

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SEO Insights

Google Expands Description Snippets

     -     Mar 26th, 2018   -     Search Engine Optimization   -     0 Comments

Right around the time marketers were scrambling to get all the details of the new tax reform documented and in order, another important change was happening. In late December 2017, Google announced that it was going to expand it is description snippet for the traditional 160 characters up to 320 characters. While it was announced as an upcoming change some time ago it appears that the change has finally been implemented.

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SEO Insights

Virtual Private Services (VPS) Hosting

     -     Mar 20th, 2018   -     Search Engine Optimization, Web Design   -     0 Comments

In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?

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SEO Insights

Shared Hosting – Is it Right for You?

     -     Mar 16th, 2018   -     Search Engine Optimization   -     0 Comments

A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.

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