In a recent blog post, Google’s Panda 4.2, I discussed the key take away points that accounting firms need to consider as Google continues the search engine algorithm roll out. One of the discussion points from that post focus on quality content. It’s pretty obvious that if a website doesn’t have something of value to offer then it’s highly unlikely that the site will perform well. Our company works with a lot of accounting firms and the most common misconception I encounter is that many believe that simply by conducting on page optimization (keyword, title and description meta) that the site will suddenly draw in thousands of interested prospects.