Redesigning a firm’s website happens once or twice during a marketing professional’s tenure. It’s often something that happens once and the site is not touched for 5-7 years. By the time another redesign is due many marketing professionals have transitioned to a role outside the company. This reality means that most don’t have a lot of experience to draw upon when starting a website redesign project. This is evident from the various questions we receive when responding to RFP’s or when discussing an upcoming web project. In fact, in most cases prospects will spend a lot of time asking questions about the process, timelines and pricing, but little asking about development approach, philosophy, preferred CMS, search engine optimization integration and how the site will be coded to make it user friendly.