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Google is always looking for innovative ways to drive value to searchers and the recently announced jobs feature continues that streak. For those accounting marketers who are not aware, Google now offers the opportunity to have job openings at your firm appear in a unique search box. For example, I typed in the search Tax Manager Chicago and got the following results. While this is certainly not a feature that marketers will jump at it does have value for the firm.

The good news about this is that firms only need to incorporate Google markup schema to their website and any job posted will be added when an appropriate search is conducted. Pretty cool feature that should get the attention of CPA Firm’s everywhere. Attracting talent just got easier and the importance of integration with this new feature can’t be understated. The last thing any firm wants is to see their competitors’ jobs appear in the result but not theirs.

If you want to discuss this change or how to implement on your website, give us a call today!