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What is White Hat SEO?
All industries have a particular vernacular that insiders use to not only communicate with one other but also to let people know they are an “insider”. Listen to a police officer on the job to experience this phenomenon in action. There is no shortage of acronyms that describe their various programs, tasks, and even their rank. A simple example is that most realize a “K9 unit” refers to a police dog and their human partner, but many have no idea that a “J4” refers to a fatality usually in the context of an auto accident. A similar jargon experience can be had by those new to the world of SEO. Unfortunately, there are not many resources in accounting marketing circles that offer clarity on what these various terms mean.
What is White Hat SEO?
The term refers to tactics used by SEO professionals that are in alignment with Webmaster best practices. They are “honest” tactics designed to cater to a human audience and generally adhere to the guidelines and terms of service issued by the search engine. Using this type of SEO can take longer for a website to increase its position on the Search Engine Results Page (SERP) compared to black hat SEO. However, utilizing white hat SEO generally results in long-lasting and positive changes in SERP positioning. A great definition of white hat SEO can be found on the Webopedia site.
Examples of White Hat SEO
Surely most accounting and law firm marketers are more familiar with these tactics and associate them with SEO. Examples include:
- offering quality content that addresses a user/prospect’s needs
- mobile-friendly websites
- fast loading websites
- keyword rich meta tags, and
- easy-to-use navigation.
In other words, there is no attempt to trick search engines into artificially inflating a site’s position on the search engine by manipulation. Instead, the focus is on creating value for those who visit the site and use SEO tactics to promote it to the intended audience. A comprehensive explanation of why this type of SEO is essential can be found on the Wordstream website.
Contact Us
Implementing white hat SEO tactics is the best way to increase your site’s influence and ranking with search engines. If you have questions about white hat SEO or need assistance with your SEO program, FlashPoint Marketing can help. For additional information please call us at 954-621-8080 or click here to contact us. We look forward to speaking with you soon.
