When it comes to website and search engine marketing efforts, the time comes when business owners and marketing managers realize they need the assistance of an outside. The catalyst for the search might be sagging metrics, lack of website conversions or feeling the website could and should be doing more for the company or firm. When the search for a SEO agency starts, the process can be overwhelming because there are dozens and dozens of companies that offer such services. The interesting part is that some agencies recommend and provide services that focus on organic SEO while others utilize paid optimization (pay-per-click PPC) as their main approach. While both methods have their value, it’s difficult for an inexperienced business owner or marketing manager to know where to start.