Posts Tagged "SEO Consultant"
The Thing About 403/404 errors and Google’s Webcrawlers
Google demonstrates that it intends to work around the server bandwidth issues caused by its crawlers. What does that mean for the keen digital marketer? On February 17, 2023, Google posted about what it perceived as a surge in uses of 4xx (excluding 429) errors to throttle its indexing crawlers. “The short version of this […]
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Why is Search Intent Important in Content Marketing?
When incorporating SEO into your businesses content marketing strategy, it’s important to understand and then focus on what your prospects and customers may be searching for or about. In other words, understanding intent of the searcher’s inquiry is necessary to develop relevant content. This is why and where keywords enter the picture and are important to both content marketing and SEO.
Read More →How Do I Rank for Position 0?
Google regularly enhances and adds to its search engine result page (SERP) features. One of the most interesting features that’s noticed by marketers is position 0. This is the small box that appears at the top of the SERP when someone conducts a search based on a question. To enhance the user experience (UX) Google reviews millions of webpages that answer the searcher’s question and presents those answers at the top of the page. It’s very desirable to attain position 0 (technically called a featured snippet) because it is gold for visibility. Let’s face it more searchers will see your website because your content is prominently featured at the top of the SERP. It also allows your site to get more traffic and boosts the trust and credibility of your website. This is great news for the website and SEO efforts but has many asking the question…
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