Last week Google announced that it has published a new version of the dated search engine optimization (SEO) starter guide. The guide is a “must have” tool for any accountant or accounting marketer looking for best practices on steps they can take to position their website with Google. While some of the information is technical in nature it does provide a baseline of information to get interested parties started. The guide replaces the prior version and renders the Webmaster Academy obsolete because it covers essential information that was previously available in the two locations.