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Posts Tagged "Accounting SEO"

How Do I Track Return on my SEO Efforts?

     -     Oct 11th, 2018   -     Search Engine Optimization   -     0 Comments

Any seasoned marketer or business owner wants to make the right investment when it comes to marketing tactics to help accomplish their objectives. This is the case whether it’s traditional advertising, radio, print publication and even search engine optimization (SEO). Since many businesses are unfamiliar with the various ways to demonstrate progress in SEO, they typically have only one metric in mind when it comes to identifying the return, and that’s new business. While this is certainly a compelling metric and one that should be regularly monitored, there are several others that can provide additional insight into the return being received from SEO efforts. It’s important to measure progress in ways that extend beyond just the amount of new business generated by a website because different sites have different maturity levels in terms of content quality, engagement, influence and amplification. Therefore, the appropriate level of return for one site may be completely different for another.

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Marketing Monday June 2016: Why Content Marketing is an SEO Catalyst

     -     Jun 6th, 2016   -     Content Development   -     0 Comments

By now most accounting marketing professionals are familiar with search engine optimization (SEO). The process of modifying meta data by keyword or topic to attract those who may have an interest in purchasing a service offered by the firm. In fact, many of the firms we talk to have had success transforming their website from […]

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Keeping Your Content Fresh and the SEO Benefits

     -     Oct 14th, 2015   -     Search Engine Optimization   -     0 Comments

Imagine going to your favorite news or entertainment website several days in a row and finding nothing new on the site. If that happened more than once, would you be in a hurry to visit again? My guess is probably not. If visitors coming to your site aren’t finding new, fresh, relevant content when they […]

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