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Posts Tagged "Accounting Marketing"

Content + SEO = Winning Formula

     -     Apr 26th, 2017   -     Search Engine Optimization   -     0 Comments

In the realm of SEO and better Google rankings for your website most accounting marketers are aware that quality content is a must have. However, there is a lot of confusion by marketing professionals on what makes content good from a SEO perspective.

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Technical Tuesday July 2016 – The Psychology of Color

     -     Jul 19th, 2016   -     Creative Design   -     0 Comments

Be forewarned that the following post is longer than our usual FlashPoint blog. However, is well worth the read. The skill of using colors is no less than an art form. Throughout human history, master painters and other artists have earned global recognition for their ability to manipulate colors on canvases. In today’s modern era, […]

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Technical Tuesday – May 2016

     -     May 17th, 2016   -     Creative Design   -     0 Comments

Understanding the Difference Between RGB and CMYK Color Modes As a marketer, it’s not uncommon to have to create and design work for your firm. If you’re new to the process and new to software such as InDesign, it can be a confusing minefield to navigate. There are many mistakes that can be made that […]

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Marketing Monday May 2016: Seasonal Site Sweep 101

     -     May 2nd, 2016   -     Web Design   -     0 Comments

Hip hip hooray! We are officially in full swing of Spring. The ground has thawed, the skies are blue, flowers are blooming and the craze of April’s tax season has passed. While it may seem like a good time to sit back and relax a bit, it’s a great time to consider doing a clean-up […]

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Technical Tuesday – March 2016

     -     Mar 15th, 2016   -     Search Engine Optimization   -     0 Comments

InDesign Tips & Tricks: Create a PDF with Clickable Hyperlinks As a marketer I’m sure you often have requests to create collateral for various personnel or departments of your firm. I’m also sure that the created collateral contains the firm’s website as well as an email address for direct contact with a specific person. Are […]

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Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot

     -     Mar 6th, 2016   -     Creative Design, Web Design   -     0 Comments

Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]

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Technical Tuesday – February 2016

     -     Feb 16th, 2016   -     Creative Design   -     0 Comments

InDesign Tips & Tricks: All About Frames Happy Valentine’s Day a few days late! Time is whizzing by and it’s hard to believe that we’re rounding the corner toward March and signs of Spring like Daylight Savings Time and warmer temperatures! Speaking of warmer, last month in the first edition of Technical Tuesday we examined […]

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How Social Media Helps SEO

     -     Oct 1st, 2015   -     Search Engine Optimization   -     0 Comments

It will come as no surprise to anyone reading this blog post that we now live in a world where social media inundates just about every facet our daily lives. However, in spite of our increasing reliance on social media, some businesses are still failing to realize the effectiveness of social media as a business […]

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How to Generate Quality Blog Topics

     -     Aug 28th, 2015   -     Search Engine Optimization   -     0 Comments

In a recent blog post, Google’s Panda 4.2, I discussed the key take away points that accounting firms need to consider as Google continues the search engine algorithm roll out. One of the discussion points from that post focus on quality content. It’s pretty obvious that if a website doesn’t have something of value to offer then it’s highly unlikely that the site will perform well. Our company works with a lot of accounting firms and the most common misconception I encounter is that many believe that simply by conducting on page optimization (keyword, title and description meta) that the site will suddenly draw in thousands of interested prospects.

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Ads and What it Takes to Develop a Winner

     -     Jun 24th, 2015   -     Creative Design   -     0 Comments

As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]

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