SEO Guides, Tips & More!

One of the most powerful methods for impacting a firm’s website rank is through securing authoritative backlinks. As most accounting marketers are aware not only is quality content necessary to perform well, but so are robust backlinks. Over recent years, Google has focused more and more on rewarding content that is viewed as quality. One way to assess the quality of content is by evaluating the type and number of other sites that link to the content. The more backlinks from authoritative sources the better the content will perform in rankings. As a result, most marketing professionals are looking for new ways to generate back links to their site. To help clients, prospects and others understand the basics of backlink building; FlashPoint Marketing has provided a summary of basic backlink building.

1. Google Plus – Use It At one point, Google Plus was gaining traction in the social media space but seems to currently be stuck in a plateau. While it is not as popular as it once was, Google Plus still provides an amazing opportunity for SEO in the Story part under the “About” section. Through keyword rich anchor text firms can create a useful backlinks.
2. Testimonials are Powerful – How many times have you caught yourself reading a review or testimonial of a product or service in order to make a decision? Take advantage of the opportunity to build a sense of trust with a testimonial. The way to do it is to make a list of your clients who have websites with testimonials. Connect with them and ask them to add your testimonial about their product or service to their website. This is the most organic and healthy way to create a backlink.
3. Use Quora One of the best platforms to build your firm’s brand and reputation as an expert online is Quora which is a channel that’s followed because it helps people. First, sign up your firm on Quora and then search for keywords related to your industry. The result is you’ll see hundreds, if not thousands, of questions. All you have to do is provide answers to questions and include links to the firm’s site. Perhaps your firm recently blogged about “IRS scams”. If someone on Quora is asking about “IRS scams”, you can provide an answer with a backlink to your firm’s blog on that subject. Viola! A quality backlink has been born.
4. Infographics are Not Dead Oh no, not the dreaded “infographic” word! Surely for some, the idea of creating an infographic seems difficult and burdensome. After all, it’s just easier to convey ides through written word. However, for sharing purposes, especially in social media an infographic is often preferred. For this reason, it’s important to use infographics to explain key concepts discussed in written word.
5. Wikipedia is an Oldie, But a Goodie The firm’s content or report contains valuable research, information and data, and can be used as a source by Wikipedia. (Did a lightbulb just go on in your head?) By searching your area of expertise, adding to a connected subject and quoting authority will create a few high-quality backlinks for you. You can use sources such as WikiGrabber to get the process started.

Closing

An effective SEO strategy requires attention be placed not only on wuality content development, but also on backlink building. While there are many ways to enhance a site’s backlink profile, the steps listed above are an excellent starting point.