Posts In Category "Search Engine Optimization"
Dedicated Hosting – Is It Right for Your Firm?
When building a new website or experiencing issues with an existing firm website, the question of web hosting usually arises. When building a new site it’s not uncommon for a firm to assess a new provider. On the other hand, if they are having performance issues it’s normal to wonder what role the web host may play in the equation. As discussed in prior blog posts, there are several web hosting packages to choose from and often the differences are unclear. It’s simple to visit a web hosting company’s site to see the range of prices and services offered.
Read More →Google Expands Description Snippets
Right around the time marketers were scrambling to get all the details of the new tax reform documented and in order, another important change was happening. In late December 2017, Google announced that it was going to expand it is description snippet for the traditional 160 characters up to 320 characters. While it was announced as an upcoming change some time ago it appears that the change has finally been implemented.
Read More →Virtual Private Services (VPS) Hosting
In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?
Read More →Shared Hosting – Is it Right for You?
A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.
Read More →What are 301 Redirects?
Learn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.
Leanrn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.
Read More →What is Your SEO Maintenance Plan?
In the mid 1990’s, there was this commercial that ran on television in Chicago on a regular basis. It was an ad for a table top oven known as the Ronco Rotisserie Oven. It was an oven that could fit two turkeys and could cook them in a quick period. The slogan for this product was “set it and forget it”.
Read More →Role of Video in Content Marketing
Video marketing is something that scares most accounting marketers. There are a lot of unknowns as the “cost to entry” for an unproven tactic is one that scares away even the bravest of us. There are many accounting marketers that have considered the tactic but have not moved forward. After all, the firm would need to invest in some equipment, find the right partner or manager to speak, find interesting topics, present them in an engaging way, and do it in a way that represents the firm’s brand.
Read More →How to Evaluate Your SEO Agency
During a recent presentation I gave at the Association for Accounting Marketing (AAM) Minnesota chapter, I was asked a very interesting question that I am sure others have considered. The question was “How do I evaluate my SEO provider?” This is a great question because in the world of SEO, things are always changing, and it can be difficult to know what real value an agency is providing to the firm.
Read More →Making Your Plans for 2018
Most of you reading this blog post are hopefully at the end of the budgeting process and are ready to implement your plans for 2018. For those who are stuck in the budget approval mode I empathize with your situation. Waiting to learn what projects are approved and not approved through budgeting can be tedious. Whatever your situation, it’s important to ensure you can make progress towards each strategic goal(s) you have outlined. Engaging and cultivating your audience(s) is essential to success in the marketing world – whether traditional or digital.
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12 Days of Google – Day 12: Keyword Cannibalization
This is the excessive use of the same keyword on multiple pages across the website. Not only is this outdated thinking but when implemented generously it becomes annoying to the reader to see the term or terms so often. This practices often confuses search engines and they are unable to determine the most relevant term to the content.
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