Posts In Category "Search Engine Optimization"
Myth Busting
There’s a showed called MythBusters on The Discovery Channel where the hosts create elaborate, and often funny, experiments to determine if a common myth is true. Some of my favorite busted myths include how a penny dropped from a skyscraper won’t actually kill you, that a shark isn’t afraid of its own shadow and that you can’t really dodge a sniper’s bullet.
Read More →On Page SEO Essentials When Launching a Website
Creating a site that accurately reflects the firm brand, is pleasing to the firm and contains the proper narrative is only half the job. Marketers need to also focus on building a website that will generate new business opportunities and attract prospective job candidates.
Read More →Why is SEO Important During Website Development?
When launching a website development project there are many issues to consider including site design, desired functionality, content, professional photography and imagery. Making sure all the puzzle pieces are on the table, in the right order and fit together is essential to the success of your project project. Unfortunately, many accounting marketers and accountants miss an important aspect of a website project that can create future issues – they don’t consider search engine optimization (SEO) elements.
Read More →Dedicated Hosting – Is It Right for Your Firm?
When building a new website or experiencing issues with an existing firm website, the question of web hosting usually arises. When building a new site it’s not uncommon for a firm to assess a new provider. On the other hand, if they are having performance issues it’s normal to wonder what role the web host may play in the equation. As discussed in prior blog posts, there are several web hosting packages to choose from and often the differences are unclear. It’s simple to visit a web hosting company’s site to see the range of prices and services offered.
Read More →Google Expands Description Snippets
Right around the time marketers were scrambling to get all the details of the new tax reform documented and in order, another important change was happening. In late December 2017, Google announced that it was going to expand it is description snippet for the traditional 160 characters up to 320 characters. While it was announced as an upcoming change some time ago it appears that the change has finally been implemented.
Read More →Virtual Private Services (VPS) Hosting
In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?
Read More →Shared Hosting – Is it Right for You?
A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.
Read More →What are 301 Redirects?
Learn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.
Leanrn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.
Read More →What is Your SEO Maintenance Plan?
In the mid 1990’s, there was this commercial that ran on television in Chicago on a regular basis. It was an ad for a table top oven known as the Ronco Rotisserie Oven. It was an oven that could fit two turkeys and could cook them in a quick period. The slogan for this product was “set it and forget it”.
Read More →Role of Video in Content Marketing
Video marketing is something that scares most accounting marketers. There are a lot of unknowns as the “cost to entry” for an unproven tactic is one that scares away even the bravest of us. There are many accounting marketers that have considered the tactic but have not moved forward. After all, the firm would need to invest in some equipment, find the right partner or manager to speak, find interesting topics, present them in an engaging way, and do it in a way that represents the firm’s brand.
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