Posts In Category "Search Engine Optimization"
12 Days of Google – Day 5: Googlebot
Googlebot is a program that visits each site on the internet and automatically indexes new content and other changes for Google. Other search engines have their own version of a bot, but they all accomplish the same objective to regularly scour the internet to find new content and add it to the search engine index. It’s important to note that Googlebot doesn’t visit a website everyday rather at a set interval
Read More →12 Days of Google – Day 4: 301 Redirect
On the fourth day of Google FlashPoint Marketing told to me – 301 Redirects.
This is a type of redirect used to tell search engines that a page on a website has permanently moved. This is typically used when a website has been redesigned and the new URLs don’t match the existing URL’s. These redirects are added to the websites .htaccess file on apache servers or through WordPress plugins if you using this CMS. A 301 redirect allows the website owner to retain the SEO value of a page once it is moved.
Read More →12 Days of Google – Day 3: Alt Text
Most don’t realize that search engines like Google are unable to “see” images. As a result, the Alt Text tag was created to give the website owner the opportunity to provide a brief description of the image. It’s used when the graphic is not deliverable or a browser is being used that doesn’t display graphics. This is the only place on a website where it’s acceptable to give different information to the search engine than to the user.
Read More →12 Days of Google – Day 2: Google Bomb
On the second day of Google FlashPoint Marketing told to me – Google Bomb
Google Bomb is a term that has become so common it can be found in various online dictionaries. Google bombing refers to an attempt to make a search term for a website return either a person or organization when entered in a search engine. This is usually done for comedic purposes, for example miserable failure returning George W. Bush as a top result. It is accomplished by creating a large number of links a site from pages that include the search term.
Read More →12 Days of Google – Day 1: Google Bowling
Google Bowling is a black hat SEO tactics whereby a webmaster attempts to lower the ranking of a website by sending it low quality backlinks. When Google started punishing websites that used linking services to secure a large number of site backlinks, Google Bowling became popular. To ensure your website has not been treated to bowling, regularly check the backlinks coming to your site for quality and appropriateness
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Goal Setting in Google Analytics
Google Analytics is a powerful tool that offers marketers access to a variety of valuable information. From total website traffic, gender, location, time of day and even internet service provider, there is almost no end what can be uncovered. After earning the Google Analytics Beginner and Advanced Certification my appreciation and knowledge for the tool has skyrocketed. There are so many features that can be used by professional service companies to track activities to help shape existing and future digital marketing programs.
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Stop Attracting Unqualified Prospects to Your Website
A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.
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Google Offers New Direction on Low Quality Content
Most marketers are aware of the need to develop high quality content. This is a struggle for many because simply put marketers don’t always understand accounting, audit and tax issues and topics. Moreover, in the role of Marketing Director for the entire firm it makes it almost impossible to focus on a single industry or service area.
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Google Chrome to Mark Non-SSL Sites as Not Secure
Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.
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Quality Content Checklist
In the realm of SEO and better Google rankings for your website most marketers are aware that good, quality content is one of the top three ranking factors. But, as a marketer, have you ever wondered what makes your content “good” from an SEO perspective?
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