Posts In Category "Search Engine Optimization"
12 Days of Google – Day 2: Google Bomb
On the second day of Google FlashPoint Marketing told to me – Google Bomb
Google Bomb is a term that has become so common it can be found in various online dictionaries. Google bombing refers to an attempt to make a search term for a website return either a person or organization when entered in a search engine. This is usually done for comedic purposes, for example miserable failure returning George W. Bush as a top result. It is accomplished by creating a large number of links a site from pages that include the search term.
Read More →12 Days of Google – Day 1: Google Bowling
Google Bowling is a black hat SEO tactics whereby a webmaster attempts to lower the ranking of a website by sending it low quality backlinks. When Google started punishing websites that used linking services to secure a large number of site backlinks, Google Bowling became popular. To ensure your website has not been treated to bowling, regularly check the backlinks coming to your site for quality and appropriateness
Read More →
Goal Setting in Google Analytics
Google Analytics is a powerful tool that offers marketers access to a variety of valuable information. From total website traffic, gender, location, time of day and even internet service provider, there is almost no end what can be uncovered. After earning the Google Analytics Beginner and Advanced Certification my appreciation and knowledge for the tool has skyrocketed. There are so many features that can be used by professional service companies to track activities to help shape existing and future digital marketing programs.
Read More →
Stop Attracting Unqualified Prospects to Your Website
A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.
Read More →
Google Offers New Direction on Low Quality Content
Most marketers are aware of the need to develop high quality content. This is a struggle for many because simply put marketers don’t always understand accounting, audit and tax issues and topics. Moreover, in the role of Marketing Director for the entire firm it makes it almost impossible to focus on a single industry or service area.
Read More →
Google Chrome to Mark Non-SSL Sites as Not Secure
Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.
Read More →
Quality Content Checklist
In the realm of SEO and better Google rankings for your website most marketers are aware that good, quality content is one of the top three ranking factors. But, as a marketer, have you ever wondered what makes your content “good” from an SEO perspective?
Read More →
Tips for Project Managing Your Website Redesign
Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.
Read More →Bracing for Mobile First Indexing
Most accounting understand that the world of SEO is always in flux and just because you are doing well today doesn’t mean the future will hold the same. One day you are in and the next day out. This may be an exaggeration but Google literally changes that fast sometimes, so it’s important to stay on top of changes coming and understand how they may impact you. One such change is called Google ‘s Mobile First Index. Accounting marketers need to be aware of this change because if they are not prepared it’s likely they will lose hard-fought keyword ranking earned over several years. To help understand the change and it’s impact, we have provided a summary of key points below.
Read More →Google for Jobs Feature
Google is always looking for innovative ways to drive value to searchers and the recently announced jobs feature continues that streak.
Read More →