Posts In Category "Digital Lead Generation"
Top Blogs for Accounting Firms in 2020
In light of Accounting Today’s release of the latest Top 100 Most Influential People in Accounting, and strategic planning for 2020, we thought it would be a great time to compile some of our favorite accounting marketing and growth blogs. As any forward-thinking accounting firm knows, the only way we get better is by surrounding ourselves with smart, passionate people who know more than we do.
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Digital Marketing Insights for Accounting Firms
Digital marketing has become an important part of many accounting and CPA firm’s marketing practices. However, knowing where to allocate firm dollars to get the maximum return can be challenging. To help uncover where to invest, we asked several accounting marketing experts (including in house marketers), to give us their digital marketing insights most important for accounting firms.
We asked each expert to give us their insights on the top challenges for 2020, how they expect to tackle them and invited them to share other insights “simmering” in their minds. It’s a good variety of the issues and challenges CPA and accounting firms have on their plate.
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It’s the Point of Contact
Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.
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Geofencing – Professional Service Firms
Professional services marketers should always be looking for new, innovative, and cost-effective ways to advertise their firms and differentiate their services. As more firms shift their marketing budgets to digital advertising, mobile marketing, and local SEO need to be part of this mix. In fact, when searching for ways to maximize tight budgets, location-based marketing should be a no-brainer: it gets a higher response rate and more customer and client engagement than traditional forms of marketing.
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