In Summary INP Replaces FID for Enhanced Responsiveness Tracking: Starting March 2024, Google will use interaction to next paint (INP) instead of first input delay (FID). INP provides a more comprehensive measure of page responsiveness by tracking the full duration of the longest user interaction across the page’s lifespan, addressing FID’s limitations. Improved INP Scores […]

Google page experience is one of the most important, if not the most important, ranking factors in the Google SEO space. For that reason, it’s important to cover it in-depth and walk through its history. I’ll be going over when and why Google page experience started, how it works broadly, and cover future directions or […]